by Pivot
Tag: Churn
Report: Broadband Churn Factors Do Not Include Low Satisfaction
Just one-third of U.S. broadband subscribers (34%) would be likely to recommend their service providers to a friend, yet low satisfaction does not appear to be significantly contributing to broadband churn factors, according to a…
Parks: OTT Video Churn on the Rise
OTT video churn is on the rise, according to new market research from Parks Associates. About 1 in 5 U.S. broadband households canceled at least one OTT video service subscription over the course of 2015,…
iGR: Rural Wireless Churn Less Likely, Requires Proper Motivation
The average rural wireless customer tends to be older and less likely to have children living at home in comparison with the typical American wireless customer, which has implications for rural wireless churn. This according…
NTCA Rural Wireless Survey: Are Competitive Pressures Lessening?
Although substantial challenges still remain, rural wireless carriers are finding it a bit easier to compete when it comes to handset availability, roaming, and obtaining spectrum at auction, according to a new report from NTCA…
AT&T Shift from U-verse to DirecTV: Do Risks Outweigh Rewards?
AT&T will de-prioritize U-verse video in favor of DirecTV in 2016, creating both threats and opportunities for the carrier, notes financial research firm Bernstein in a couple of recent research notes. According to the researchers,…
Parks: Faster Speed Is Biggest Broadband Churn Driver
The opportunity to boost broadband speed drives more broadband households to switch providers, or broadband churn, than do lower fees, according to new research results from Parks Associates. Nine percent of U.S. broadband households switched…
Ovum: Minimum Broadband Speed for a Good Experience is 10 Mbps
What determines the quality of fixed-line broadband Internet service in countries around the world? Three things, according to new market research results from Ovum: a stable, reliable network capable of delivering content with wait-times of…
J.D. Power Wireless Customer Satisfaction Study: Verizon Ranks Highest
It might not come as a surprise, but wireless service providers can reduce customer churn and foster loyalty by minimizing dropped calls, slow Internet service speed and delayed text notifications, according to the J.D. Power…
J.D. Power: Business Telecom Satisfaction Increases
Customer satisfaction has improved across all three business segments of the wireline telecom market thus far into 2015. Lower pricing and improved service plans have been the main motivating factors, according to the J.D. Power…
Study: Poor Cell Coverage at Work May Impact Wireless Churn Rates
Cellular coverage and reception at work is as important to mobile service customers as coverage at home: up to 74 percent of participants in a study conducted by YouGov and commissioned by SpiderCloud Wireless indicated…