What determines the quality of fixed-line broadband Internet service in countries around the world? Three things, according to new market research results from Ovum: a stable, reliable network capable of delivering content with wait-times of no more than three seconds, outstanding customer service and download speeds of 10 Mbps or faster.
Sweden topped the ranks of the 30 countries Ovum covered in its market research and associated Global Broadband Experience Scorecard when it comes to the overall quality of broadband experience. Europe wound up first in terms of world regions.
“Demands on broadband service provided to consumers is compounded by the rise in connected devices,¨report co-author and practice leader, consumer services Michael Philpott was quoted in a press release. “Homes in mature markets were found to typically have up to four devices connected to the network, all of which have the potential to support a wide range of applications.”
Minimum Broadband Speed
Surveying consumers and collecting quantitative data regarding fixed broadband markets, Ovum found that the level and growth of broadband penetration were not the only drivers of excellent broadband experience. High penetration coupled with poor perception of service quality led to lower scores for some countries, for instance.
Ovum’s research results confirm that SD and HD video has emerged as a mainstream application, and that it is driving the need for high-speed broadband network access.
“Ever since broadband services were launched, there has been discussion on what is the definition of broadband and how much speed do consumers really need? In 2015, the answer is at least 10 Mbps if you wish to receive a good-quality broadband experience, and a significant number of households, even in well-developed broadband countries, are well shy of this mark,¨Philpott continued.
¨With a clear link between poor user experience and customer churn, broadband service providers need to continue to invest in broadband infrastructure in order to provide their customers with the best broadband experience and maintain a satisfied customer base.”