The release says that the deal will give Fox’s sports, news, and entertainment programming access to The Roku Channel.

The Parks Associates report said connected TV platforms influence content distribution, advertising revenue, and consumer engagement.

Almost eight in ten survey respondents (78%) said sports cause them the most concern related to streaming reliability.

Xfinity says its new TV plans are the latest example of efforts to reinvent its entire product portfolio with simpler pricing, more value, and new ways to bundle.

“Sports have become the backbone of live streaming adoption,” said a Parks Associates representative about the new report.

Though projected to decrease, Pay TV will still be a key element of global bundle offerings, according to the report.
