by Pivot
Tag: Advertising
Charter Hit With $19 Million Fine for False Advertising About Windstream Bankruptcy
It’s an enticing strategy, but a cautionary tale. Charter has been hit with a $19 million fine for false advertising during the Windstream bankruptcy reorganization. Windstream filed for bankruptcy in 2019 but has since restructured…
AT&T 5G Evolution Marketing Deemed Misleading by Advertising Review Board
AT&T has lost an appeal before an advertising self-regulatory body that confirmed an earlier finding that marketing for the company’s 5G Evolution offering is misleading. The carrier said that it will cease using the controversial…
AT&T to Pay $60 Million to Settle FTC Unlimited Mobile Data Allegations
AT&T has agreed to pay $60 million to settle with the Federal Trade Commission for complaints that the wireless provider charged millions of smartphone customers for “unlimited” data plans while reducing their data speeds without…
U.S. Cellular Emphasizes Fairness with New Strategy, Including 5G for Rural
U.S. Cellular says that it is resetting and updating its branding and elements of its technology and how it interacts with its subscribers. The new strategy will emphasize fairness, the company said. The initiative includes…
Report: Edge Computing Needn’t Wait for 5G, $4.1 Trillion Impact Forecast by 2030
Next-generation 5G wireless networks need edge computing more than edge computing needs 5G, argues a new edge computing report from Chetan Sharma Consulting authored by the firm’s CEO of the same name. Sharma sees edge…
Charter New York Settlement Valued at $174.2 Million
Charter has agreed to a settlement valued at $174.2 million to resolve a suit brought against the company by the attorney general of the state of New York. The Charter New York settlement came in…
AT&T Launches Advertising Company Xandr, Aims to Capitalize on Addressable Ads with Altice & Frontier On Board
AT&T today launched a new advertising company, to be known as Xandr, that will combine AT&T’s existing advertising and analytics businesses — including AT&T AdWorks, AT&T’s data analytics business, and AppNexus. An AT&T Xandr spokesperson…
New Frontier Brand Campaign Says ‘Don’t Go It Alone,’ Targets Digital Maze, Confusion
A new Frontier brand campaign aims to position the carrier as a guide in a confusing digital world, where Internet services can create frustrations for end customers. ‘The ‘Don’t Go It Alone’ concept delivers a…
Verizon’s Oath Launches Extended Reality Ads, Combines 3D and VR
Oath, a Verizon subsidiary, today at Cannes showed attendees how to engage customers and prospects through extended reality (XR) ads. Oath Extended Reality ads combine data, 3D ad formats and brand building to deliver 3D,…
Cable Companies’ NCC Media to Sell Targeted Advertising
NCC Media — a company owned by cable operators Charter, Comcast and Cox – said today that it is creating a new division that will “design, deploy and sell unified advertising solutions” that will use…
AT&T DIRECTV NOW Roadmap: More Flavors to Come, Will Follow Mobile Product Strategy
As consumer preferences shift away from traditional pay-TV linear video offerings and toward over-the-top offerings, AT&T intends to “make sure we gain more than our fair share” of OTT video, said John Donovan, CEO of…
Being the Product for Internet Giants Raises Privacy Concerns for Consumers
U.S. consumers have serious privacy concerns about the ways in which their data is used by Internet companies and social media platforms, according to a personal internet data survey from Recon Analytics. Collection of this…