Verizon, T-Mobile, AT&T, Xfinity, and Spectrum are among the top ten telecom brands in the world, according to brand research firm Brand Finance. Verizon remains the most valuable brand (worldwide) for the fourth year in a row, according to Brand…
Marketing
Want To Acquire New Subscribers and Expand Into New Markets? Follow the Data
Even in rural markets across the U.S., competition is heating up for broadband service providers (BSPs), and everyone is looking for new ways to grow their business. Nearly half of the BSP executives surveyed by Calix and Heavy Reading focused their growth…
Tooting Its Own Horn: “Welcome to Breezeline” Campaign Aims to Promote Network Upgrade Benefits
Breezeline has launched a marketing campaign in support of the two-year, $400 million network upgrade that coincided with the company’s rebranding in early 2022. “Welcome to Breezeline” aims to illustrate the benefits the upgrade brings to subscribers. The company says…
Cox Mobile Draws on CGI for Marketing Campaign Starring a Sheep
Cox Communications’ mobile phone service, Cox Mobile, today announced a new marketing campaign, featuring Annie, a CGI sheep. The mascot’s brand was designed to reflect the values of Cox Mobile customers, according to a press release — she’s “kind, honest,…
T-Mobile Expands into the Suitcase Business, Yes Suitcases
T-Mobile has introduced a suitcase designed with high-tech travelers in mind. Un-carrier On is a magenta-color suitcase designed in collaboration with Samsara Luggage. The T-Mobile suitcase features: Wireless and USB-C charging, including a removable battery pack with USB-C charging to…
Smart Marketing for Better CX (Customer Experience)
Service Providers should be utilizing smart marketing to reach prospects, upgrade customers and provide optimal CX. Leveraging data, providing simplicity and personalizing communication helps ensure the best possible experience. Utilize Data+ Make it Simple + Personalize = Smart Marketing Use…
Broadband Innovator Series – Calix CEO: Enough Already with the Obsession of Fast Broadband
In our newest Broadband Innovator interview series, we talk with Calix President and CEO Michael Weening about the state of the broadband industry, with the backdrop of the company’s annual ConneXions event, taking place this week in Las Vegas.
BendBroadband Transitions to the TDS Brand
Eight years after its acquisition by TDS Telecom, BendBroadband is formally rebranding as TDS. TDS acquired Oregon-based BendBroadband in 2014, as part of an acquisition strategy focused on areas with attractive demographics. BendBroadband’s broadband infrastructure was based on the HFC/DOCSIS…
Chesnee to Transition to Comporium Brand
Chesnee Communications will begin operating under the Comporium brand as of Nov. 1. This change marks a milestone in the process of fully integrating the employees and customers of Chesnee Communications into Comporium. Regional operator Comporium completed its previously announced…
Churn Prevention, Marketing, and Fraud Detection Through Analytics
With the recent push for broadband expansion, competition between providers in previously uncontested areas has been quickly increasing, partly due to government funding initiatives. Every small to mid-sized provider is aware that competition can impact their customer base in the…
New Telecom Brand Fastwyre: The Names, They are A-Changin’
Fastwyre Broadband is the new name of American Broadband, TelAlaska and Cameron Communications. It’s the latest in a string of announcements about new telecom brands. The combined company provides internet, phone, and video to customers in Alaska, Louisiana, Missouri, Nebraska…
Successful Marketing Strategies for Today’s BSPs
Over the past year, the broadband industry has faced a challenging landscape wrought with economic change. To meet those challenges, small-to-medium broadband service providers (BSPs) have re-examined their business strategies and identified new and unexpected challengers. To find out how…
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