T-Mobile and Metro by T-Mobile will launch in 2,300 Walmart locations and on Walmart.com on October 18. Additional options and plans, including its Magenta MAX plan will be phased in by November 1. On the earlier date, consumers will be…
Marketing
Frontier Red Digital Deal Aims to Enhance Customers’ Digital Experience
Frontier Communications hopes to improve customers’ online experiences through a multi-year partnership with Red Digital, a division of Red Ventures, designed to build a “digital-first” customer experience Red Digital, an AI-powered marketing solutions business within Red Ventures, will build a…
Altice USA Rebranding Mobile Service as Optimum Mobile
Altice USA said that it is rebranding its mobile service as Optimum Mobile. Optimum Mobile will be the brand for both Optimum customers in the New York City tri-state area and Suddenlink, which serves customers in the west and mid-Atlantic…
Crowdsourcing – Not Just a Buzzword Anymore
Crowdsourcing is one of the biggest buzzwords you’ll hear in the technology industry right now. Apps, websites and yes, even broadband and utility organizations are tapping into the user-centric technology to help drive their business forward. But…what is crowdsourcing? And…
Marketing Technology and Strategy for the Broadband Industry
According to a report from chiefmartec.com, there are now over 8K marketing technology (martech) solutions available to help marketers be more effective and efficient. Those solutions range from typical CRM applications, to email marketing platforms, to video and content marketing…
AT&T Fiber Pokes Fun at Cable Broadband Upload Speeds, But is it Working?
In a new marketing push, AT&T Fiber is seizing on the inherent disadvantage of cable broadband service – its slower upload speed capabilities. Contrasted with fiber broadband, current DOCSIS-based broadband service delivers much slower upload speed. Upload speed has become…
CenturyLink Rebrands as Lumen, Sort Of
CenturyLink unveiled a new branding strategy today, effectively breaking itself into two brands. The company introduced Lumen Technologies, or just Lumen, as its new brand for its largest business segment, enterprise and wholesale. The CenturyLink brand will remain and will…
AT&T Offers Wireless Savings to Teachers, Nurses and Physicians
AT&T announced yesterday that teachers, nurses and physicians will be able to receive a 25% savings on the company’s Unlimited Starter, Extra and Elite wireless plans beginning Friday. First responders, military and veterans were already eligible to receive these savings….
Verizon Launches 5G Home Fixed Wireless in Detroit With Several Freebies
The Detroit metro area is the sixth market for the Verizon 5G Home fixed wireless offering. Customers signing up for service get a range of free offerings, including one month of YouTube TV, one free year of Disney+ and three…
AT&T 5G Evolution Marketing Deemed Misleading by Advertising Review Board
AT&T has lost an appeal before an advertising self-regulatory body that confirmed an earlier finding that marketing for the company’s 5G Evolution offering is misleading. The carrier said that it will cease using the controversial verbiage. The National Advertising Review…
Verizon Joins Credit Card Offer Trend
Verizon is teaming up with Synchrony to offer a co-branded credit card. Synchrony is also the financial institution behind the Sam’s Club co-branded credit card. The companies are still working out the details on Verizon’s co-branded consumer credit card. Together,…
AT&T to Pay $60 Million to Settle FTC Unlimited Mobile Data Allegations
AT&T has agreed to pay $60 million to settle with the Federal Trade Commission for complaints that the wireless provider charged millions of smartphone customers for “unlimited” data plans while reducing their data speeds without informing them. The AT&T FTC…
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