According to a report from chiefmartec.com, there are now over 8K marketing technology (martech) solutions available to help marketers be more effective and efficient. Those solutions range from typical CRM applications, to email marketing platforms, to video and content marketing…
In a new marketing push, AT&T Fiber is seizing on the inherent disadvantage of cable broadband service – its slower upload speed capabilities. Contrasted with fiber broadband, current DOCSIS-based broadband service delivers much slower upload speed. Upload speed has become…
CenturyLink unveiled a new branding strategy today, effectively breaking itself into two brands. The company introduced Lumen Technologies, or just Lumen, as its new brand for its largest business segment, enterprise and wholesale. The CenturyLink brand will remain and will…
AT&T announced yesterday that teachers, nurses and physicians will be able to receive a 25% savings on the company’s Unlimited Starter, Extra and Elite wireless plans beginning Friday. First responders, military and veterans were already eligible to receive these savings….
The Detroit metro area is the sixth market for the Verizon 5G Home fixed wireless offering. Customers signing up for service get a range of free offerings, including one month of YouTube TV, one free year of Disney+ and three…
AT&T has lost an appeal before an advertising self-regulatory body that confirmed an earlier finding that marketing for the company’s 5G Evolution offering is misleading. The carrier said that it will cease using the controversial verbiage. The National Advertising Review…
Verizon is teaming up with Synchrony to offer a co-branded credit card. Synchrony is also the financial institution behind the Sam’s Club co-branded credit card. The companies are still working out the details on Verizon’s co-branded consumer credit card. Together,…
AT&T has agreed to pay $60 million to settle with the Federal Trade Commission for complaints that the wireless provider charged millions of smartphone customers for “unlimited” data plans while reducing their data speeds without informing them. The AT&T FTC…
U.S. Cellular says that it is resetting and updating its branding and elements of its technology and how it interacts with its subscribers. The new strategy will emphasize fairness, the company said. The initiative includes new pricing plans for what…
Verizon and the NFL are partnering together to showcase 5G technology in NFL stadiums for the upcoming season. This Verizon NFL 5G campaign will initially be featured in 13 NFL stadiums but could grow to more. Verizon 5G Ultra Wideband…
Cable ONE announced its intention to rebrand as Sparklight in 2019, back in December 2018. That day has come as starting this month, Sparklight is now the new name and brand for the top ten cable MSO. Although putting Sparklight…
Both new and returning customers who purchase Verizon Fios Gigabit connection Internet or Fios Gigabit Connection Triple Play under a two-year agreement will get a free year of Netflix streaming video, the company said. The value of the Verizon Netflix…
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