Charter Communications, Inc. today kicked off a new marketing campaign for its Spectrum Business unit. The “Made to Work” ads focus on how the company’s connectivity solutions work together to provide small business owners with seamless, reliable internet, phone, mobile…
NRTC, a membership cooperative of rural electric and telecom providers, has acquired Pivot Group, a marketing and customer experience (CX) agency that serves rural broadband providers. NRTC traditionally has focused on technology, helping members plan, deploy and manage technology investments….
Data is fundamental to the growth of every business. Research from McKinsey underscores this: Data-driven organizations are 23 times more likely to acquire customers, and they’re also 19 times more likely to be profitable. For broadband service providers (BSPs) in…
SKT is being rebranded to Twin Valley, the brand of the company that acquired it in April 2021. The rebranding will be completed this year. Twin Valley says that at the time of the acquisition it and SKT were the…
LOGIX Fiber Networks is partnering with Bridgepointe Technologies to extend its telecom reach into new businesses across Texas. “LOGIX has provided fiber-based connectivity services in the top metro markets in Texas to businesses for 40 years, operating the state’s largest…
Verizon, T-Mobile, AT&T, Xfinity, and Spectrum are among the top ten telecom brands in the world, according to brand research firm Brand Finance. Verizon remains the most valuable brand (worldwide) for the fourth year in a row, according to Brand…
Even in rural markets across the U.S., competition is heating up for broadband service providers (BSPs), and everyone is looking for new ways to grow their business. Nearly half of the BSP executives surveyed by Calix and Heavy Reading focused their growth…
Breezeline has launched a marketing campaign in support of the two-year, $400 million network upgrade that coincided with the company’s rebranding in early 2022. “Welcome to Breezeline” aims to illustrate the benefits the upgrade brings to subscribers. The company says…
Cox Communications’ mobile phone service, Cox Mobile, today announced a new marketing campaign, featuring Annie, a CGI sheep. The mascot’s brand was designed to reflect the values of Cox Mobile customers, according to a press release — she’s “kind, honest,…
T-Mobile has introduced a suitcase designed with high-tech travelers in mind. Un-carrier On is a magenta-color suitcase designed in collaboration with Samsara Luggage. The T-Mobile suitcase features: Wireless and USB-C charging, including a removable battery pack with USB-C charging to…
Service Providers should be utilizing smart marketing to reach prospects, upgrade customers and provide optimal CX. Leveraging data, providing simplicity and personalizing communication helps ensure the best possible experience. Utilize Data+ Make it Simple + Personalize = Smart Marketing Use…
In our newest Broadband Innovator interview series, we talk with Calix President and CEO Michael Weening about the state of the broadband industry, with the backdrop of the company’s annual ConneXions event, taking place this week in Las Vegas.
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