Frontier unveiled a rebrand today centered on a new logo that, according to Frontier CEO Nick Jeffery, aims to be “the unmistakable icon of Gigabit America.” The company has been exploring the possibility of a new brand since it emerged…
Marketing
Behind the Renaming Trend: A Broadband Brand Scorecard
The last two years or so have seen a slew of broadband providers rename either themselves or their services. Some are even using a brand name as though it was a company, issuing press releases that scarcely reference the official…
Xfinity Rewards Customers Get First Crack at Next-Gen Gateway
Xfinity Rewards Diamond members who also subscribe to Comcast’s Gigabit Internet will have early access to the company’s next-generation gateway. The device offers multi-gigabit per second speeds and can power “a house full of hundreds of connected devices all at…
Fiber is Having a Moment as Cincinnati Bell is Latest to Rebrand, Intros altafiber
Legacy phone and cable companies can’t make the move to fiber fast enough these days it seems, and many of them are capping off that transition with rebrands. Cincinnati Bell is the latest to rebrand with a nod to fiber,…
Color Them Blue as Bluepeak to Consolidate its Brand Network Wide
Fiber-based service provider Clarity Telecom LLC, which has done business as Vast Broadband in parts of western Minnesota and South Dakota, is rebranding its five state footprint under the Bluepeak brand. The company already is branded as Bluepeak in Oklahoma,…
Shentel Business Rebrands as Glo Fiber Enterprise
The trend of rebranding is continuing as the Shenandoah Telecommunications Company rebrands Shentel Business as Glo Fiber Enterprise. The business unit, which serves Virginia, Maryland, Pennsylvania and West Virginia with more than 7,000 fiber route miles, also has adopted a…
Another Day, Another New Broadband Provider Brand: Meet Astound Broadband
In what is a recurring theme these days, another new broadband provider brand is launching today. Astound Broadband is the new brand that consolidates several other previous brands including RCN, Grande, Wave, enTouch and Digital West. The name Astound has…
Atlantic Broadband Becomes Breezeline
Atlantic Broadband, the nation’s eighth-largest cable operator, is rebranding itself as Breezeline, the company announced today. The rebranding comes following the recent purchase of cable systems in Cleveland and Columbus, Ohio in September 2021, expanding the company’s reach to more…
Frontier Appears to be Doing Some Soul Searching as it Evaluates a Potential New Brand
Frontier Communications has a bit of a tarnished customer service reputation, having recently emerged from bankruptcy. Some would argue the company is a good candidate for a fresh, new brand. But new President and CEO Nick Jeffery is not totally…
Report Sees Mobile TV Opportunities for Marketers
While a sizeable portion of respondents to a survey about mobile connected TV (CTV) say are interested in streaming content during flights and on long distance trips, relatively few have actually done so. This, according to marketing solutions provider Vericast,…
T-Mobile Bound for Walmart Stores and Walmart.com
T-Mobile and Metro by T-Mobile will launch in 2,300 Walmart locations and on Walmart.com on October 18. Additional options and plans, including its Magenta MAX plan will be phased in by November 1. On the earlier date, consumers will be…
Frontier Red Digital Deal Aims to Enhance Customers’ Digital Experience
Frontier Communications hopes to improve customers’ online experiences through a multi-year partnership with Red Digital, a division of Red Ventures, designed to build a “digital-first” customer experience Red Digital, an AI-powered marketing solutions business within Red Ventures, will build a…
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