by Pivot
Tag: Marketing
Shentel Rebrands Horizon Telcom
The Shenandoah Telecommunications Company, Shentel, has rebranded recently acquired Horizon Telcom as Glo Fiber and Glo Fiber Business. The newly christened Glo Fiber serves businesses in Ohio and nearby states and residential customers in the…
Florida Provider: Megabit Broadband Speeds Are “Obsolete”
Announcements about multi-gigabit fiber broadband offerings are not as exciting today as they were a year or two ago, now that more and more providers are offering those speeds. But one provider has devised a…
Report: Telecom Providers Could See Six-fold Increase in AI Spending by 2025
Nearly half (45%) of telecom providers expect spending on generative artificial intelligence (AI) to “surge” over the next two years, according to research conducted by global strategy consulting firm Altman Solon. Providers could see a…
Charter Launches “Made to Work” Ads for Spectrum Business
Charter Communications, Inc. today kicked off a new marketing campaign for its Spectrum Business unit. The “Made to Work” ads focus on how the company’s connectivity solutions work together to provide small business owners with…
NRTC Combines with Pivot Group to Help Members Build Their Broadband Business
NRTC, a membership cooperative of rural electric and telecom providers, has acquired Pivot Group, a marketing and customer experience (CX) agency that serves rural broadband providers. NRTC traditionally has focused on technology, helping members plan,…
Data-Driven Marketing Strategies Can Increase Your Success When Expanding Into New Markets
Sponsored Content by Calix Data is fundamental to the growth of every business. Research from McKinsey underscores this: Data-driven organizations are 23 times more likely to acquire customers, and they’re also 19 times more likely…
Two Years After Acquisition, Twin Valley Puts its Brand on SKT
SKT is being rebranded to Twin Valley, the brand of the company that acquired it in April 2021. The rebranding will be completed this year. Twin Valley says that at the time of the acquisition…
LOGIX Fiber Networks Gains a New Sales Channel in Bridgepoint Technologies Deal
LOGIX Fiber Networks is partnering with Bridgepointe Technologies to extend its telecom reach into new businesses across Texas. “LOGIX has provided fiber-based connectivity services in the top metro markets in Texas to businesses for 40…
Which Telecom Brands Are the Strongest. And Why?
Verizon, T-Mobile, AT&T, Xfinity, and Spectrum are among the top ten telecom brands in the world, according to brand research firm Brand Finance. Verizon remains the most valuable brand (worldwide) for the fourth year in…
Want To Acquire New Subscribers and Expand Into New Markets? Follow the Data
Sponsored Content by Calix Even in rural markets across the U.S., competition is heating up for broadband service providers (BSPs), and everyone is looking for new ways to grow their business. Nearly half of the…
Tooting Its Own Horn: “Welcome to Breezeline” Campaign Aims to Promote Network Upgrade Benefits
Breezeline has launched a marketing campaign in support of the two-year, $400 million network upgrade that coincided with the company’s rebranding in early 2022. “Welcome to Breezeline” aims to illustrate the benefits the upgrade brings…
Cox Mobile Draws on CGI for Marketing Campaign Starring a Sheep
Cox Communications’ mobile phone service, Cox Mobile, today announced a new marketing campaign, featuring Annie, a CGI sheep. The mascot’s brand was designed to reflect the values of Cox Mobile customers, according to a press…
