As consumer preferences shift away from traditional pay-TV linear video offerings and toward over-the-top offerings, AT&T intends to “make sure we gain more than our fair share” of OTT video, said John Donovan, CEO of AT&T Communications, today. Donovan outlined…
U.S. consumers have serious privacy concerns about the ways in which their data is used by Internet companies and social media platforms, according to a personal internet data survey from Recon Analytics. Collection of this data and behaviors amounts to…
Increases in average broadband speed have not brought a commensurate decrease in average web page load times, according to a new white paper from the American Enterprise Institute. Instead, average web page load times actually increased between the fourth quarter…
Social media can be a friend, not a foe, to established video networks and their advertisers, according to a report highlighting synergies between video networks and social media by Kagan, a media research group within S&P Global Market Intelligence. Social…
AT&T envisions the possibility that the number of ads during TV shows could decrease when the company’s planned merger with Time Warner is completed, said AT&T Chief Financial Officer John Stephens at an investor conference today. AT&T addressable advertising capabilities…
In what appears to be a classic co-opetition move, an announced partnership has AT&T and DISH acquiring INVIDI Technologies. Ad agency WPP is also part of the deal, which gives AT&T a controlling interest in the addressable advertising technology firm….
Growing number of professional marketers and small business owners (SMBs) who see to their own marketing are turning to the latest online video production tools and social media to develop and run their own online marketing campaigns, according to an…
Internet video viewing accounts for 20 percent of all content viewed on broadband-household TV sets – an average 3.8 hours per week, according to Parks Associates’ ¨Tracking Eyeballs: Video Analytics and Measurement¨ market research report. As that number rises so…
Cable and IPTV providers have long known about the advantages of offering TV advertising for their local businesses on popular cable TV networks. Besides generating additional revenue for their cable/IPTV operation, local ad insertion helps stimulate local economies and keeps…
New market research results from the Video Advertising Bureau (VAB) reveals a strong link between successful mobile apps and TV ads for those apps. VAB found that there was a positive correlation between TV ad spending and mobile app traffic…
Wireless customers have become accustomed to adding tablets, hotspots and other devices to smartphone price plans. AT&T is hoping customers also will put connected cars on wireless plans, announcing new options today in that area. Also today the carrier announced…
Having increased 616 percent since 3Q 2012, mobile video views now account for 45 percent of all video views globally, Ooyala highlights in its ¨Global Video Index 3Q 2015.¨ Year-over-year, mobile video’s share of 3Q’s total was 50 percent higher….
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