Charter has agreed to a settlement valued at $174.2 million to resolve a suit brought against the company by the attorney general of the state of New York. The Charter New York settlement came in response to charges that the…

Charter has agreed to a settlement valued at $174.2 million to resolve a suit brought against the company by the attorney general of the state of New York. The Charter New York settlement came in response to charges that the…
AT&T today launched a new advertising company, to be known as Xandr, that will combine AT&T’s existing advertising and analytics businesses — including AT&T AdWorks, AT&T’s data analytics business, and AppNexus. An AT&T Xandr spokesperson confirmed that the new unit…
A new Frontier brand campaign aims to position the carrier as a guide in a confusing digital world, where Internet services can create frustrations for end customers. ‘The ‘Don’t Go It Alone’ concept delivers a central message of “[t]he Internet…
Oath, a Verizon subsidiary, today at Cannes showed attendees how to engage customers and prospects through extended reality (XR) ads. Oath Extended Reality ads combine data, 3D ad formats and brand building to deliver 3D, programmatic virtual reality (VR) ads….
NCC Media — a company owned by cable operators Charter, Comcast and Cox – said today that it is creating a new division that will “design, deploy and sell unified advertising solutions” that will use “non-personally identifiable data and targeting…
As consumer preferences shift away from traditional pay-TV linear video offerings and toward over-the-top offerings, AT&T intends to “make sure we gain more than our fair share” of OTT video, said John Donovan, CEO of AT&T Communications, today. Donovan outlined…
U.S. consumers have serious privacy concerns about the ways in which their data is used by Internet companies and social media platforms, according to a personal internet data survey from Recon Analytics. Collection of this data and behaviors amounts to…
Increases in average broadband speed have not brought a commensurate decrease in average web page load times, according to a new white paper from the American Enterprise Institute. Instead, average web page load times actually increased between the fourth quarter…
Social media can be a friend, not a foe, to established video networks and their advertisers, according to a report highlighting synergies between video networks and social media by Kagan, a media research group within S&P Global Market Intelligence. Social…
AT&T envisions the possibility that the number of ads during TV shows could decrease when the company’s planned merger with Time Warner is completed, said AT&T Chief Financial Officer John Stephens at an investor conference today. AT&T addressable advertising capabilities…
In what appears to be a classic co-opetition move, an announced partnership has AT&T and DISH acquiring INVIDI Technologies. Ad agency WPP is also part of the deal, which gives AT&T a controlling interest in the addressable advertising technology firm….
Growing number of professional marketers and small business owners (SMBs) who see to their own marketing are turning to the latest online video production tools and social media to develop and run their own online marketing campaigns, according to an…
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