Charter has agreed to a settlement valued at $174.2 million to resolve a suit brought against the company by the attorney general of the state of New York. The Charter New York settlement came in response to charges that the…
Advertising
AT&T Launches Advertising Company Xandr, Aims to Capitalize on Addressable Ads with Altice & Frontier On Board
AT&T today launched a new advertising company, to be known as Xandr, that will combine AT&T’s existing advertising and analytics businesses — including AT&T AdWorks, AT&T’s data analytics business, and AppNexus. An AT&T Xandr spokesperson confirmed that the new unit…
New Frontier Brand Campaign Says ‘Don’t Go It Alone,’ Targets Digital Maze, Confusion
A new Frontier brand campaign aims to position the carrier as a guide in a confusing digital world, where Internet services can create frustrations for end customers. ‘The ‘Don’t Go It Alone’ concept delivers a central message of “[t]he Internet…
Verizon’s Oath Launches Extended Reality Ads, Combines 3D and VR
Oath, a Verizon subsidiary, today at Cannes showed attendees how to engage customers and prospects through extended reality (XR) ads. Oath Extended Reality ads combine data, 3D ad formats and brand building to deliver 3D, programmatic virtual reality (VR) ads….
Cable Companies’ NCC Media to Sell Targeted Advertising
NCC Media — a company owned by cable operators Charter, Comcast and Cox – said today that it is creating a new division that will “design, deploy and sell unified advertising solutions” that will use “non-personally identifiable data and targeting…
AT&T DIRECTV NOW Roadmap: More Flavors to Come, Will Follow Mobile Product Strategy
As consumer preferences shift away from traditional pay-TV linear video offerings and toward over-the-top offerings, AT&T intends to “make sure we gain more than our fair share” of OTT video, said John Donovan, CEO of AT&T Communications, today. Donovan outlined…
Being the Product for Internet Giants Raises Privacy Concerns for Consumers
U.S. consumers have serious privacy concerns about the ways in which their data is used by Internet companies and social media platforms, according to a personal internet data survey from Recon Analytics. Collection of this data and behaviors amounts to…
Report: Average Web Page Load Times Not Improving As Fast as Broadband Speeds
Increases in average broadband speed have not brought a commensurate decrease in average web page load times, according to a new white paper from the American Enterprise Institute. Instead, average web page load times actually increased between the fourth quarter…
Report: Social Media for Live Streaming is a Win-Win-Win
Social media can be a friend, not a foe, to established video networks and their advertisers, according to a report highlighting synergies between video networks and social media by Kagan, a media research group within S&P Global Market Intelligence. Social…
AT&T Touts Fewer TV Commercial Interruptions as Potential Benefit of Time Warner Merger
AT&T envisions the possibility that the number of ads during TV shows could decrease when the company’s planned merger with Time Warner is completed, said AT&T Chief Financial Officer John Stephens at an investor conference today. AT&T addressable advertising capabilities…
AT&T and DISH Acquiring INVIDI, Gains Leading Addressable Advertising Platform
In what appears to be a classic co-opetition move, an announced partnership has AT&T and DISH acquiring INVIDI Technologies. Ad agency WPP is also part of the deal, which gives AT&T a controlling interest in the addressable advertising technology firm….
Online Video Marketing Survey: Two-Thirds of Marketers Plan Campaigns
Growing number of professional marketers and small business owners (SMBs) who see to their own marketing are turning to the latest online video production tools and social media to develop and run their own online marketing campaigns, according to an…
