Shellsburg, IA – October 31, 2022 – For USA Communications located about 15 minutes from Cedar Rapids in east central Iowa, local ad insertion on their video lineups couldn’t have come at a better time. According to Curt Eldred, USA’s…
Advertising
Cox Gigablast Advertising Claims Challenged – Some Upheld, Some Not
The National Advertising Division (NAD) of BBB National Programs has upheld some claims made by Cox in television and radio advertising for its Gigablast internet service but has advised Cox to make changes to the advertisements. The decision came in…
Comcast Advised to Tone Down its Mobile Ads Vs. Mobile Partner Verizon
The National Advertising Division (NAD) of BBB National Programs has recommended that Comcast modify advertising for its mobile 5G service that compares the service to Verizon’s. The decision on Comcast vs. Verizon came in response to a challenge from Verizon….
T-Mobile to Modify Home Internet Advertising Claims After Complaints
T-Mobile has agreed to comply with recommendations made by The National Advertising Division of BBB National Programs that it discontinue making advertising claims that subscribers to its home Internet service can save “as much as 50% compared the National FCC…
Frontier Rebrand Aims to be the “Unmistakable Icon of Gigabit America”
Frontier unveiled a rebrand today centered on a new logo that, according to Frontier CEO Nick Jeffery, aims to be “the unmistakable icon of Gigabit America.” The company has been exploring the possibility of a new brand since it emerged…
Cable Broadband Has a Target on Its Back, and Verizon and T-Mobile are Taking Aim
If you watched the Super Bowl yesterday (great game by the way), and specifically the commercials, you may have witnessed a brewing competitive battle for home broadband, and specifically cable broadband. Both Verizon and T-Mobile featured ads (to the tune…
Charter Hit With $19 Million Fine for False Advertising About Windstream Bankruptcy
It’s an enticing strategy, but a cautionary tale. Charter has been hit with a $19 million fine for false advertising during the Windstream bankruptcy reorganization. Windstream filed for bankruptcy in 2019 but has since restructured and emerged from it. Charter…
AT&T 5G Evolution Marketing Deemed Misleading by Advertising Review Board
AT&T has lost an appeal before an advertising self-regulatory body that confirmed an earlier finding that marketing for the company’s 5G Evolution offering is misleading. The carrier said that it will cease using the controversial verbiage. The National Advertising Review…
AT&T to Pay $60 Million to Settle FTC Unlimited Mobile Data Allegations
AT&T has agreed to pay $60 million to settle with the Federal Trade Commission for complaints that the wireless provider charged millions of smartphone customers for “unlimited” data plans while reducing their data speeds without informing them. The AT&T FTC…
U.S. Cellular Emphasizes Fairness with New Strategy, Including 5G for Rural
U.S. Cellular says that it is resetting and updating its branding and elements of its technology and how it interacts with its subscribers. The new strategy will emphasize fairness, the company said. The initiative includes new pricing plans for what…
Report: Edge Computing Needn’t Wait for 5G, $4.1 Trillion Impact Forecast by 2030
Next-generation 5G wireless networks need edge computing more than edge computing needs 5G, argues a new edge computing report from Chetan Sharma Consulting authored by the firm’s CEO of the same name. Sharma sees edge computing as a means of…
Charter New York Settlement Valued at $174.2 Million
Charter has agreed to a settlement valued at $174.2 million to resolve a suit brought against the company by the attorney general of the state of New York. The Charter New York settlement came in response to charges that the…
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