Frontier unveiled a rebrand today centered on a new logo that, according to Frontier CEO Nick Jeffery, aims to be “the unmistakable icon of Gigabit America.” The company has been exploring the possibility of a new brand since it emerged…
Advertising
Cable Broadband Has a Target on Its Back, and Verizon and T-Mobile are Taking Aim
If you watched the Super Bowl yesterday (great game by the way), and specifically the commercials, you may have witnessed a brewing competitive battle for home broadband, and specifically cable broadband. Both Verizon and T-Mobile featured ads (to the tune…
Charter Hit With $19 Million Fine for False Advertising About Windstream Bankruptcy
It’s an enticing strategy, but a cautionary tale. Charter has been hit with a $19 million fine for false advertising during the Windstream bankruptcy reorganization. Windstream filed for bankruptcy in 2019 but has since restructured and emerged from it. Charter…
AT&T 5G Evolution Marketing Deemed Misleading by Advertising Review Board
AT&T has lost an appeal before an advertising self-regulatory body that confirmed an earlier finding that marketing for the company’s 5G Evolution offering is misleading. The carrier said that it will cease using the controversial verbiage. The National Advertising Review…
AT&T to Pay $60 Million to Settle FTC Unlimited Mobile Data Allegations
AT&T has agreed to pay $60 million to settle with the Federal Trade Commission for complaints that the wireless provider charged millions of smartphone customers for “unlimited” data plans while reducing their data speeds without informing them. The AT&T FTC…
U.S. Cellular Emphasizes Fairness with New Strategy, Including 5G for Rural
U.S. Cellular says that it is resetting and updating its branding and elements of its technology and how it interacts with its subscribers. The new strategy will emphasize fairness, the company said. The initiative includes new pricing plans for what…
Report: Edge Computing Needn’t Wait for 5G, $4.1 Trillion Impact Forecast by 2030
Next-generation 5G wireless networks need edge computing more than edge computing needs 5G, argues a new edge computing report from Chetan Sharma Consulting authored by the firm’s CEO of the same name. Sharma sees edge computing as a means of…
Charter New York Settlement Valued at $174.2 Million
Charter has agreed to a settlement valued at $174.2 million to resolve a suit brought against the company by the attorney general of the state of New York. The Charter New York settlement came in response to charges that the…
AT&T Launches Advertising Company Xandr, Aims to Capitalize on Addressable Ads with Altice & Frontier On Board
AT&T today launched a new advertising company, to be known as Xandr, that will combine AT&T’s existing advertising and analytics businesses — including AT&T AdWorks, AT&T’s data analytics business, and AppNexus. An AT&T Xandr spokesperson confirmed that the new unit…
New Frontier Brand Campaign Says ‘Don’t Go It Alone,’ Targets Digital Maze, Confusion
A new Frontier brand campaign aims to position the carrier as a guide in a confusing digital world, where Internet services can create frustrations for end customers. ‘The ‘Don’t Go It Alone’ concept delivers a central message of “[t]he Internet…
Verizon’s Oath Launches Extended Reality Ads, Combines 3D and VR
Oath, a Verizon subsidiary, today at Cannes showed attendees how to engage customers and prospects through extended reality (XR) ads. Oath Extended Reality ads combine data, 3D ad formats and brand building to deliver 3D, programmatic virtual reality (VR) ads….
Cable Companies’ NCC Media to Sell Targeted Advertising
NCC Media — a company owned by cable operators Charter, Comcast and Cox – said today that it is creating a new division that will “design, deploy and sell unified advertising solutions” that will use “non-personally identifiable data and targeting…
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