The National Advertising Division (NAD) of BBB National Programs recommended that Comcast drop and modify some claims it made about T-Mobile’s fixed wireless offering known as T-Mobile Home Internet. The recommendation came in response to a request from T-Mobile. The…
T-Mobile says it will comply with recommendations from The National Advertising Division (NAD) of BBB National Programs that the provider discontinue or modify both a general claim and a specific Internet commercial related to advertising for its Home Internet fixed…
Cox Communications’ mobile phone service, Cox Mobile, today announced a new marketing campaign, featuring Annie, a CGI sheep. The mascot’s brand was designed to reflect the values of Cox Mobile customers, according to a press release — she’s “kind, honest,…
Shellsburg, IA – October 31, 2022 – For USA Communications located about 15 minutes from Cedar Rapids in east central Iowa, local ad insertion on their video lineups couldn’t have come at a better time. According to Curt Eldred, USA’s…
The National Advertising Division (NAD) of BBB National Programs has upheld some claims made by Cox in television and radio advertising for its Gigablast internet service but has advised Cox to make changes to the advertisements. The decision came in…
The National Advertising Division (NAD) of BBB National Programs has recommended that Comcast modify advertising for its mobile 5G service that compares the service to Verizon’s. The decision on Comcast vs. Verizon came in response to a challenge from Verizon….
T-Mobile has agreed to comply with recommendations made by The National Advertising Division of BBB National Programs that it discontinue making advertising claims that subscribers to its home Internet service can save “as much as 50% compared the National FCC…
Frontier unveiled a rebrand today centered on a new logo that, according to Frontier CEO Nick Jeffery, aims to be “the unmistakable icon of Gigabit America.” The company has been exploring the possibility of a new brand since it emerged…
If you watched the Super Bowl yesterday (great game by the way), and specifically the commercials, you may have witnessed a brewing competitive battle for home broadband, and specifically cable broadband. Both Verizon and T-Mobile featured ads (to the tune…
It’s an enticing strategy, but a cautionary tale. Charter has been hit with a $19 million fine for false advertising during the Windstream bankruptcy reorganization. Windstream filed for bankruptcy in 2019 but has since restructured and emerged from it. Charter…
AT&T has lost an appeal before an advertising self-regulatory body that confirmed an earlier finding that marketing for the company’s 5G Evolution offering is misleading. The carrier said that it will cease using the controversial verbiage. The National Advertising Review…
AT&T has agreed to pay $60 million to settle with the Federal Trade Commission for complaints that the wireless provider charged millions of smartphone customers for “unlimited” data plans while reducing their data speeds without informing them. The AT&T FTC…
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