AT&T Brand Value Pegged at $87 Billion, Overtakes Verizon for Number One Globally

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The AT&T brand value surged 45% higher in 2016, propelling the company to the to the top of Brand Finance’s 2017 ranking of the world’s 500 most valuable telecom brands. Brand Finance valued the AT&T brand at $87 billion, up from 2016’s $59.9 billion, garnering...Learn More

GVTC Real Estate Partnership Program Enhances Brand Value and Customer Relationships

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South Texas’s GVTC Communications has launched a novel telecom industry marketing partnership, joining with Coldwell Banker D’Ann Harper Realtors to launch the GVTC Just Plain Smart Move Program. The GVTC real estate partnership referral program will enable GVTC customers to qualify for up to $1,200...Learn More

Sling TV Free Preview Tied to Two Year Anniversary, Expands Cloud DVR Trial

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Sling TV is celebrating its second anniversary with some promotions, including a Sling TV free preview. In a blog post, Sling TV CEO Roger Lynch recounted the organization’s growth and development. Offering live TV programming and content via the Internet at a starting price of...Learn More

3GPP 5G Logo Launched

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3GPP introduced a new logo in anticipation of the completion and industry-wide adoption of its next-generation 5G mobile broadband technical specification. To be used for technology beginning with 3GPP 5G Release 15 onward, the new logo includes plain black text, a new textured wave pattern...Learn More

DISH Tuned In To You Campaign Aims to Improve Customer Satisfaction

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A new DISH Tuned In To You campaign aims to stem declining subscriber numbers and customer satisfaction. The campaign revolves around a broad-based corporate acculturation initiative that encompasses listening more closely and responding more quickly and substantively to customer complaints and suggestions, promoting a “customer-first...Learn More

T-Mobile Hulu Promotion Taunts AT&T DIRECTV NOW

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In true-to-form combative style, T-Mobile launched a new T-Mobile Hulu promotion that offers a free year of Hulu service to customers who took advantage of their previous AT&T DIRECTV NOW promotion. The initial promotion offered a monthly credit to pay for a year of AT&T’s...Learn More

Maine WISP, Redzone Wireless, Brands Their Latest Wireless Broadband as 5G

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A Maine based WISP, Redzone Wireless, is seizing on the marketing hype generated by the move to 5G, launching a fixed broadband wireless service and calling it 5Gx. The service uses a proprietary method for aggregating licensed 4G LTE spectrum and unlicensed 5.8 GHz spectrum...Learn More

T-Mobile KickBack Offers up to a $10 Monthly Bill Credit on Unused Data

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The T-Mobile marketing machine spewed out its latest new offers yesterday – including T-Mobile KickBack, which offers customers a credit on their phone bill of up to $10 a month per line if they used 2 gigabytes (GB) of data or less in the previous...Learn More

Verizon AOL Strategy Aims to Exploit $90 Billion Advertising Market Opportunity

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A key initiative in 2017 for an evolving Verizon AOL strategy is to more tightly integrate Verizon/ AOL marketing initiatives, said Marni Walden, Verizon president of product innovation and new businesses, at a financial conference today. Moves that the carrier already has made in that...Learn More

T-Mobile Open Internet Settlement Will Cost at Least $48 Million

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T-Mobile has agreed to pay $48 million to settle an Open Internet investigation by the FCC into whether the company adequately disclosed speed and data restrictions for what the company called an “unlimited” mobile data plan. The T-Mobile Open Internet settlement will include a $7.5...Learn More

FCC Poised to Adopt Wheeler Broadband Privacy Proposal

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The FCC will vote later this month on a proposal from FCC Chairman Tom Wheeler spelling out rules for broadband providers to follow with regard to customer privacy. The Wheeler broadband privacy proposal currently circulating within the commission would require providers to obtain “opt-in” consent...Learn More

AT&T Says Goodbye to U-verse

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AT&T is phasing out the U-verse brand in favor of a simpler approach to its products. AT&T Internet and AT&T Phone will replace U-verse Internet and phone. AT&T has already implemented a shift away from U-verse TV to its Directv brand for video, and there...Learn More