Oath, a Verizon subsidiary, today at Cannes showed attendees how to engage customers and prospects through extended reality (XR) ads. Oath Extended Reality ads combine data, 3D ad formats and brand building to deliver 3D, programmatic virtual reality (VR) ads. Oath houses Verizon’s digital media...Learn More

Sling TV is missing an opportunity, according to analyst firm Strategy Analytics, which advises positioning Sling TV as a mobile offering. In a new report, Strategy Analytics cites key factors in the success of Sling TV in addition to consumer motivations to replace traditional pay...Learn More

DISH Network Corp. today introduced the DISH Alliance Group, a business unit dedicated to supporting internet service providers (ISPs) interested in marketing their broadband services through DISH’s call centers. Additionally, the group will provide ISPs access to DISH’s residential and commercial video offerings, including the...Learn More

Roughly a year after completing their acquisition of enterprise and wholesale focused network provider EarthLink, Windstream has launched new Windstream Enterprise and Wholesale brands. Windstream is aiming to transform their overall business and a brand refresh helps with that focus. Like many traditional telephone companies,...Learn More

NCTC, a regional broadband provider serving rural Tennessee and Kentucky, has seen a 15% increase in average revenue per customer (ARPU) by using broadband customer data analytics to create tightly targeted promotions. In an interview, NCTC Director of Technology Clint Carter explained how the company...Learn More

A new FirstNet visual identity was unveiled by AT&T today. It marks the next phase of the FirstNet initiative, with all 50 states, the District of Columbia, and 5 U.S. territories now all on board. The process has taken considerable time, and has not been...Learn More

Montana-based broadband provider Mid-Rivers Communications has taken a contrarian approach to broadband pricing, adopting a usage-based rather than a speed-tier approach. The change to usage-based broadband has increased customer satisfaction and take rates – and while margins initially dropped, profitability was back to its previous...Learn More

Verizon wireless strategy will emphasize the proposition over the promotion while building on the company’s already strong network position, said Ronan Dunne, Verizon executive vice president and group president of Verizon Wireless, at a financial conference this morning. Appointed last year, Dunne previously headed up...Learn More

A new T-Mobile senior citizens campaign targets Americans who are aged 55 or older with an aggressively priced unlimited mobile plan. The plan claims it can save seniors up to 60% over plans from their competitors. T-Mobile ONE Unlimited 55+ offers one line for $50,...Learn More

Big data offers enormous opportunities for service providers, who are in a unique position with access to deep insights on subscriber online behaviors made available through the information flowing across their networks. This data correlated with line of business data sources, like billing and provisioning...Learn More

A new Sling Air TV promotion is targeted squarely at cord cutters. Starting today, viewers willing to shell out for three months or more of Sling TV service will receive a wireless AirTV Player and adapter for $50. That’s more than 50 percent off the...Learn More

A new cloud-based offering from Calix aims to bring sophisticated marketing capabilities to broadband providers by leveraging customer network usage data from Calix equipment, as well as equipment from other manufacturers. Broadband providers will pay for the offering, dubbed Calix Marketing Cloud, through a subscription...Learn More