Charter Communications, Inc. today kicked off a new marketing campaign for its Spectrum Business unit. The “Made to Work” ads focus on how the company’s connectivity solutions work together to provide small business owners with seamless, reliable internet, phone, mobile and TV service, the company said.
The new ads are running in all markets across Charter’s 41-state operating footprint.
Charter’s advertising campaign for Spectrum Business will include broadcast TV, radio, direct mail, digital and social media commercials. The spots will highlight Spectrum Business’ various capabilities, including
- Speeds up to 1 Gbps available across Spectrum’s service area, without modem fees or data caps. Customers also receive free domain and custom email addresses, wireless internet backup and advanced Wi-Fi.
- Spectrum Business Connect with RingCentral with voice, instant messaging, file transfers, and video conferencing capability.
- Spectrum Business Voice with unlimited local and long-distance calling and more than 35 advanced calling features for businesses.
- Spectrum Mobile for Business, which offers Wi-Fi Speed Boost and nationwide 5G .
The wireless backup feature is particularly important for businesses, which need to have reliable communication with their supply chains and customers at all times.
“Small business owners overcome many obstacles every day, and reliable connectivity has become a critical tool to help power their resilience,” Sharon Peters, Charter executive vice president and chief marketing officer, said in a prepared statement.
“Spectrum Business is committed to seamlessly connecting all aspects of our customers’ business with fast, easy to use, ultra reliable internet, phone, mobile and video solutions. Whether it’s a home-based business, retail store, restaurant, bar or service firm, our services are ‘Made to Work’ so owners can stay connected and focus on running their businesses.”