by Pivot
Tag: AOL
Verizon Kills Oath Brand, Touts Media Strategy
As the Verizon Oath brand dies, the media unit head outlines recently added or planned enhancements to the business unit’s Yahoo, Huffpost and other offerings. But will those enhancements reverse ongoing problems with . . .
Verizon A+E Networks Deal Illustrates Growing Digital Reach
A new Verizon A+E Networks deal adds digital distribution of A+E content, leveraging Verizon’s new found reach into the digital media realm. Verizon claims it ranks #1 in
Top Telecom Stories of 2017 (7 High-Profile, 3 Low-Profile)
Some of the top telecom stories of 2017 were impossible to miss — like Net Neutrality or 5G and fixed wireless trials. Others may be equally important but
Verizon Oath Strategy: Mobile Usage Data is Our Oil and Oath Will be Our Oil Rig
Verizon Oath strategy for the digital media unit including the former AOL and Yahoo will include new online ad formats because consumers are dissatisfied . . .
Verizon AOL Strategy Aims to Exploit $90 Billion Advertising Market Opportunity
An integrated Verizon AOL strategy has included putting Go90 content on the Huffington Post site. The Go90 audience saw triple-digit growth when Verizon …
Verizon AOL Yahoo Strategy: Armstrong Sees Opening to Help Businesses Build Brands Online
The Verizon AOL Yahoo strategy may be puzzling to the telecom-centric. But it’s all about understanding marketers, says AOL CEO Tim Armstrong.