by Pivot
Tag: Yahoo
Verizon Media Expands Commerce Business, Plans to Launch Yahoo Shops
03.22.2021 – NEW YORK, NY – Today, Verizon Media, a leader in innovation, content and commerce, announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience tailored to the…
Yahoo Introduces First-ever Yahoo Smartphone
NEW YORK – October 29th, 2020 – Yahoo, part of Verizon Media, today unveiled its first-ever smartphone with the Yahoo Mobile ZTE Blade A3Y on the Verizon Network, connecting consumers with a personalized experience with…
Verizon Says Go Ahead and Grocery Shop While Checking Your Yahoo Mail
Verizon’s Yahoo Mail unit aims to make it easier to make purchases online with a new capability that lets Yahoo Mail users fill Walmart shopping carts directly from their inboxes. Applications like this may be…
Yahoo and Verizon Join Forces to Launch Yahoo Mobile
03.11.2020 — NEW YORK, NY – March 11th, 2020 – Yahoo, part of the Verizon Media portfolio, unveiled its first-ever unlimited phone plan, Yahoo Mobile. Yahoo Mobile will bring together the capabilities of Verizon’s assets…
Verizon Kills Oath Brand, Touts Media Strategy
Just 18 months after its inception, the Verizon Oath brand is dead. Guru Gowrappan, head of the Verizon media unit, said in a blog post that the unit would be known as Verizon Media Group…
Verizon CEO: Linear TV Model is Dead, We’re Looking for an OTT Partner to Bundle with 5G
Verizon Chairman and CEO Lowell McAdam shed some light on their video strategy for 5G and it involves partnering with an existing OTT player. But which player? McAdam made it perfectly clear that Verizon has…
Verizon and NBA Expand Multi-platform Content and Technology Partnership with New Innovation Component
January 17, 2018 — Verizon and the National Basketball Association (NBA) today announced an innovative, multi-year partnership that will deliver one of the most comprehensive video streaming offerings of NBA content – from live out-of-market…
Verizon A+E Networks Deal Illustrates Growing Digital Reach
Verizon has spent the past few years spending billions of dollars on digital media brands including Aol and Yahoo, generating questions about strategy and monetization. A new Verizon A+E Networks deal sheds some light on…
Top Telecom Stories of 2017 (7 High-Profile, 3 Low-Profile)
It was virtually impossible to miss some of the top telecom stories of 2017 –such as the recent Net Neutrality reversal or carriers’ ongoing 5G and fixed wireless activities. Some other important stories initially got…
New NFL Verizon Deal Removes Mobile Exclusivity for Games
The National Football League and Verizon have launched a multi-year partnership in which Verizon’s digital and mobile media properties, including Yahoo Sports, will stream in-market and national games, regardless of mobile network. This new NFL…
Verizon Oath Strategy: Mobile Usage Data is Our Oil and Oath Will be Our Oil Rig
Building “brands people love” will differentiate Verizon’s strategy for the digital media business it will operate when its Yahoo acquisition is completed and those assets are merged with Verizon’s AOL business, said Marni Walden, Verizon…
Flurry: Communitainment Fuels 38.5 Percent Rise in Mobile App Usage
The average amount of time U.S. mobile device users spend engaged with mobile app content rose another 38.5 percent between 2015 and 2016, according to Yahoo’s Flurry market research unit. That follows a 108 percent…