Just 18 months after its inception, the Verizon Oath brand is dead. Guru Gowrappan, head of the Verizon media unit, said in a blog post that the unit would be known as Verizon Media Group beginning January 8, 2019. Oath…
AOL
Verizon A+E Networks Deal Illustrates Growing Digital Reach
Verizon has spent the past few years spending billions of dollars on digital media brands including Aol and Yahoo, generating questions about strategy and monetization. A new Verizon A+E Networks deal sheds some light on these questions. News of a…
Top Telecom Stories of 2017 (7 High-Profile, 3 Low-Profile)
It was virtually impossible to miss some of the top telecom stories of 2017 –such as the recent Net Neutrality reversal or carriers’ ongoing 5G and fixed wireless activities. Some other important stories initially got a bit of attention but…
Verizon Oath Strategy: Mobile Usage Data is Our Oil and Oath Will be Our Oil Rig
Building “brands people love” will differentiate Verizon’s strategy for the digital media business it will operate when its Yahoo acquisition is completed and those assets are merged with Verizon’s AOL business, said Marni Walden, Verizon executive vice president and president…
Verizon AOL Strategy Aims to Exploit $90 Billion Advertising Market Opportunity
A key initiative in 2017 for an evolving Verizon AOL strategy is to more tightly integrate Verizon/ AOL marketing initiatives, said Marni Walden, Verizon president of product innovation and new businesses, at a financial conference today. Moves that the carrier…
Verizon AOL Yahoo Strategy: Armstrong Sees Opening to Help Businesses Build Brands Online
Now that Verizon has acquired AOL and announced plans to acquire Yahoo, some telecom-centric observers are finding the Verizon AOL Yahoo strategy perplexing. But it all makes sense if you understand marketers, according to AOL CEO Tim Armstrong. “We invested…
$4.8 Billion Verizon Yahoo Purchase Shows Carrier Determined Not To Be a “Dumb Pipe”
After weeks of speculation, the Verizon Yahoo purchase was announced today as a “definitive agreement” requiring regulatory and shareholder approvals. The deal, valued at $4.83 billion, is the latest and perhaps biggest step in Verizon’s mobile content strategy. The Verizon…
ComScore: Google Sites Unique Monthly Visitors Hit 248.4 Million
Google swept top rankings in comScore’s December 2015 Search, Digital Media Property and Online Video Rankings. Google Sites led the core search market in December, garnering a 63.8% share of search queries, as well as earning a first place online…
Desktop Video Market Share: Google Dominates, Says comScore
ComScore on November 20 released market research reports ranking the leading digital multi-platform media properties and desktop online video services. Both online media sector rankings are based on market data drawn from comScore’s Media Metrix (MMX) Multi-Platform and Video Metrix…
Report: YouTube Continues to Lead Online Video Views, Facebook is Closing In
The number of online video views by Americans on desktop computers fell just shy of 195 million in September, according to the latest comScore Video Metrix report, which pegged the number at 194.8 million. Google sites continued to attract the…
Report: Number of Americans Watching Desktop Video Hits 194 Million
Nearly 194 million Americans (193.6 million) watched online videos via desktop computers in June, comScore reports. Google sites continue to be the leading source of online video content among Americans, attracting 172.7 million unique viewers and driven primarily by YouTube…
What Does AOL Really Mean for Verizon?
Verizon sees tremendous content monetization capabilities coming from its recent AOL acquisition, according to Verizon Digital Media Services (VDMS) Chief Product Officer Ted Middleton. In addition to generating a lot of quality content, AOL brings great technology for content monetization,…
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