by Pivot
Tag: Advertising
National Advertising Review Board Says T-Mobile’s Savings Claim Supported
A BBB National Programs’ National Advertising Review Board panel has supported T-Mobile’s claim, “save 20% every month vs. the other big guys.” The Board reviews appeals of decisions made by the BBB’s National Advertising Division…
T-Mobile to Comply with Ad Watchdog’s Finding on Price Lock Ads
T-Mobile says it will comply with an advertising watchdog’s recommendation that the company discontinue or adjust its price lock claims for its Internet service in response to a challenge brought by AT&T. The watchdog, BBB’s…
Frontier’s “Good to Go” Ad Campaign Links Fiber to the Future
One of the messages Frontier aims to deliver in its new “Good to Go” ad campaign is that 100 percent fiber infrastructure can support subscribers now and into the future. “Fiber is the internet standard…
Advertising Watchdog Sides with AT&T in Challenge Against Charter Over Backup Service
Charter Communications said that although it “disagrees with NAD’s conclusion,” it will comply with modifications to an advertisement for its Spectrum Business Wireless Internet Backup service suggested by BBB National Programs’ National Advertising Division (NAD).…
Altice USA Touts Local Focus in New Ad Campaign
Altice USA has restructured its management hierarchy and launched an advertising and brand campaign, “Where local is big time,” for its Optimum brand. The Altice advertising aims to reinforce the company’s local focus. “We know…
Watchdog Upholds Cox Mobile Ad Claims Against Challenge from AT&T
Cox Communications Inc. has successfully defended claims it made for its mobile service against a challenge brought to the National Advertising Division (NAD) of BBB National Programs by AT&T Services. The challenge was the claim…
Watchdog Reports Charter to the FTC Over Ad Claims Against T-Mobile FWA
Ad claims made by Charter Communications about T-Mobile’s fixed wireless Home Internet service have been referred to the Federal Trade Commission (FTC) and other regulators by BBB National Programs’ National Advertising Division (NAD). The action…
Ad Watchdog Won’t Budge, Still Wants Comcast to Rein in 10G Claims
Despite protests from Comcast, advertising watchdog BBB National Programs has upheld its previous recommendation that Comcast discontinue use of the name “Xfinity 10G Network.” In October, the National Advertising Division (NAD) of BBB National Programs…
Advertising Watchdog Tells Charter to Soften Claims About T-Mobile Home Internet
Charter said that it will comply with a series of recommendations made by The National Advertising Division (NAD) of BBB National Programs about certain claims the company has made about T-Mobile fixed wireless offerings, known…
Verizon Touts 5G Network Advances; Most Broadband Net Adds Now are FWA
Verizon touted gains it has made involving its 5G and fixed wireless access (FWA) services in a blog post today. The post highlighted key achievements on its multiyear network expansion and update roadmap. The impact…
Charter Launches “Made to Work” Ads for Spectrum Business
Charter Communications, Inc. today kicked off a new marketing campaign for its Spectrum Business unit. The “Made to Work” ads focus on how the company’s connectivity solutions work together to provide small business owners with…
Baseball Star and a Goat Introduce Altice Broadband/Mobile Bundle
Altice USA teamed with former Yankee superstar and baseball Hall of Famer Derek Jeter and a goat to introduce Optimum Complete as the “greatest offer of all time,” playing off the widely used acronym GOAT…
