Flurry: Communitainment Fuels 38.5 Percent Rise in Mobile App Usage

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The average amount of time U.S. mobile device users spend engaged with mobile app content rose another 38.5 percent between 2015 and 2016, according to Yahoo’s Flurry market research unit. That follows a 108 percent increase between 2014 and 2015. Researchers attribute this rise, in...Learn More

Mobile Video Viewing Survey Finds 85% Jump Since 2010

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Mobile video viewing has been growing rapidly and reached massive scale over the course of recent years, according to a new mobile video viewing survey. Some 1.1 billion consumers use their smartphones or other Internet-connected mobile devices to watch streaming video content, according to Ericsson...Learn More

Dish YouTube Deal Integrates YouTube into Dish Set-Top-Box

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A Dish YouTube deal announced today will incorporate YouTube among the OTT video content services included in Dish’s TV set-top box (STB) line-up. Dish said it is the first pay-TV provider in the nation to offer this capability. The Dish YouTube deal is the latest...Learn More

Online Video Marketing Survey: Two-Thirds of Marketers Plan Campaigns

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Growing number of professional marketers and small business owners (SMBs) who see to their own marketing are turning to the latest online video production tools and social media to develop and run their own online marketing campaigns, according to an online video marketing survey from...Learn More

OTT Video Demographics: Millennials Watch Less YouTube, More OTT Services

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Price is becoming less and content availability more of a factor in viewers’ decisions to cut the cord on their pay-TV services and switch to OTT alternatives, according to new market research about OTT video demographics from Limelight Networks. Seven in 10 consumers now subscribe...Learn More

T-Mobile Exempts YouTube Viewing from Mobile Data Caps

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In its latest Binge On move, T-Mobile exempts YouTube and several other video channels from counting towards a customer’s monthly data allotment. T-Mobile now reports 50 video services that their customers can stream without impacting their mobile data cap. T-Mobile launched Binge On late last...Learn More

Total Netflix Download Traffic Exceeds YouTube, Amazon, Hulu, and Facebook Combined

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In its recent report to shareholders, Netflix revealed total Netflix download traffic equates to 37% of peak Internet download traffic,  exceeding all other major Internet video sources combined, by a longshot. The data was provided to Netflix by Sandvine. Netflix says it streamed a total...Learn More

Desktop Video Market Share: Google Dominates, Says comScore

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ComScore on November 20 released market research reports ranking the leading digital multi-platform media properties and desktop online video services. Both online media sector rankings are based on market data drawn from comScore’s Media Metrix (MMX) Multi-Platform and Video Metrix services. Google continued its reign...Learn More

Connected TV Device Forecast: 231 Million by 2018

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Some 231 million devices able to deliver apps and content to Internet-enabled TV sets will be installed and connected by year-end 2018. That would be a rise of 82 percent over the 2014-2018 period, according to The NPD Group’s latest “Connected Home Entertainment Forecast.¨ Increased...Learn More

Apple App Store Sales Forecast to Hit Nearly $30B by 2021

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By 2021, Apple will rake in nearly $30 billion in revenue from iOS App Store sales, according to Strategy Analytics. Furthermore, between 2008 and 2021 Apple will have paid iOS mobile app developers more than $440 billion. At present nearly 80 percent of the money...Learn More

Report: YouTube Continues to Lead Online Video Views, Facebook is Closing In

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The number of  online video views by Americans on desktop computers fell just shy of 195 million in September, according to the latest comScore Video Metrix report, which pegged the number at 194.8 million. Google sites continued to attract the most ¨eyeballs,¨ while AOL was...Learn More

YouTube OTT Subscription Service Eliminates Ads, Adds Music and Original Content

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Google’s YouTube unit will add another option to the growing OTT video subscription model with the launch of YouTube Red. The new YouTube OTT service will launch October 28th. In addition to eliminating all ads on YouTube, Red subscribers will gain additional benefits. Access will...Learn More