Online Video Marketing Survey: Two-Thirds of Marketers Plan Campaigns

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Growing number of professional marketers and small business owners (SMBs) who see to their own marketing are turning to the latest online video production tools and social media to develop and run their own online marketing campaigns, according to an online video marketing survey from...Learn More

OTT Video Demographics: Millennials Watch Less YouTube, More OTT Services

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Price is becoming less and content availability more of a factor in viewers’ decisions to cut the cord on their pay-TV services and switch to OTT alternatives, according to new market research about OTT video demographics from Limelight Networks. Seven in 10 consumers now subscribe...Learn More

T-Mobile Exempts YouTube Viewing from Mobile Data Caps

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In its latest Binge On move, T-Mobile exempts YouTube and several other video channels from counting towards a customer’s monthly data allotment. T-Mobile now reports 50 video services that their customers can stream without impacting their mobile data cap. T-Mobile launched Binge On late last...Learn More

Total Netflix Download Traffic Exceeds YouTube, Amazon, Hulu, and Facebook Combined

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In its recent report to shareholders, Netflix revealed total Netflix download traffic equates to 37% of peak Internet download traffic,  exceeding all other major Internet video sources combined, by a longshot. The data was provided to Netflix by Sandvine. Netflix says it streamed a total...Learn More

Desktop Video Market Share: Google Dominates, Says comScore

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ComScore on November 20 released market research reports ranking the leading digital multi-platform media properties and desktop online video services. Both online media sector rankings are based on market data drawn from comScore’s Media Metrix (MMX) Multi-Platform and Video Metrix services. Google continued its reign...Learn More

Connected TV Device Forecast: 231 Million by 2018

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Some 231 million devices able to deliver apps and content to Internet-enabled TV sets will be installed and connected by year-end 2018. That would be a rise of 82 percent over the 2014-2018 period, according to The NPD Group’s latest “Connected Home Entertainment Forecast.¨ Increased...Learn More

Apple App Store Sales Forecast to Hit Nearly $30B by 2021

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By 2021, Apple will rake in nearly $30 billion in revenue from iOS App Store sales, according to Strategy Analytics. Furthermore, between 2008 and 2021 Apple will have paid iOS mobile app developers more than $440 billion. At present nearly 80 percent of the money...Learn More

Report: YouTube Continues to Lead Online Video Views, Facebook is Closing In

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The number of  online video views by Americans on desktop computers fell just shy of 195 million in September, according to the latest comScore Video Metrix report, which pegged the number at 194.8 million. Google sites continued to attract the most ¨eyeballs,¨ while AOL was...Learn More

YouTube OTT Subscription Service Eliminates Ads, Adds Music and Original Content

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Google’s YouTube unit will add another option to the growing OTT video subscription model with the launch of YouTube Red. The new YouTube OTT service will launch October 28th. In addition to eliminating all ads on YouTube, Red subscribers will gain additional benefits. Access will...Learn More

Add Video Streaming to Video Gaming’s Impact on Broadband Traffic

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Gamers have long been known for their heavy consumption of bandwidth. They want high speed Internet and low latency for a better gaming experience. It helps them to avoid getting shot, virtually of course, in an online gaming encounter. But gaming’s impact on broadband is...Learn More

NPD: 50% Connected TV Penetration in Internet Homes

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Reaching a milestone, connected TV devices were in use in half of U.S. Internet homes as of end 2Q 2015, according to the NPD Group Connected Intelligence ¨Connected Home Entertainment Report.¨ There are connected TV devices – video game consoles, streaming media players, and Blu-ray...Learn More

Report: Number of Americans Watching Desktop Video Hits 194 Million

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Nearly 194 million Americans (193.6 million) watched online videos via desktop computers in June, comScore reports. Google sites continue to be the leading source of online video content among Americans, attracting 172.7 million unique viewers and driven primarily by YouTube video viewing, according to the...Learn More