by Pivot
Tag: Marketing
New Telecom Brand Fastwyre: The Names, They are A-Changin’
The latest in a string of new telecom brands is Fastwyre, which will be used for three companies owned by private equity firm Madison
Successful Marketing Strategies for Today’s BSPs
Broadband marketing often focuses on speeds, but if everyone says they’re the fastest, what does that mean? In today’s market, the best
It’s All Optimum Now: Altice Rebrands Suddenlink Properties
The Optimum Suddenlink rebrand gives owner Altice a common brand with the tagline “Get Closer, Go Farther.” The company will
Metronet Refreshes its Brand
The new Metronet brand aims to reinforce the company’s commitment to the communities it serves. The tagline is “love your internet” and
Frontier Rebrand Aims to be the “Unmistakable Icon of Gigabit America”
The Frontier rebrand involves a new neon red logo representing an “inclusive, connected nation,” but not a new name. The company had been
Behind the Renaming Trend: A Broadband Brand Scorecard
The last two years have seen a slew of new broadband brands, with some companies even renaming themselves. We check with brand experts on
