Altice has consolidated its Suddenlink and Optimum brands under the Optimum label and launched a brand campaign with the tagline “Get Closer, Go Farther.”
The company will move its Suddenlink properties’ vehicles, stores, websites and other elements to the new branding during the coming months.
“Get closer and go farther. That’s our Optimum brand promise and what we aim to deliver to our customers through our connectivity services and experiences we offer,” Matt Grover, Optimum’s Executive Vice President of Consumer and Business Services, said in a press release. “We are thrilled to launch this new campaign and officially bring our Suddenlink products and services under the Optimum brand, uniting our telecommunications division under one name, one voice, and one promise to customers to deliver the very best internet, TV, and mobile service to them every day.”
Altice says milestones in the evolution of Optimum include acceleration of the deployment of an all-fiber network, launch of 2 Gbps and 5 Gbps service levels in the New York City tri-state areas, elimination of data caps on Suddenlink plans and the opening of “nearly 20” stores.
This is not the first recent rebranding for Altice. Last July, it rebranded its mobile service as “Optimum Mobile.” The service, which runs on the T-Mobile network, at the time of the transition, offered 1 GB, 3 GB and unlimited talk and text plans starting at $14 per month.
There is conceivably far more dramatic news in store for the Suddenlink properties. Last month, Bloomberg reported that Altice is exploring a sale. The report says that the company is working on a possible move with the Goldman Sachs Group Inc. The goal would be to “pay down its massive debt load.” The story says that the deal could be worth as much as $20 billion.
Optimum serves more than 5 million residential and business customers in 21 states.