by Pivot
Tag: Marketing
Shentel Rebrands Horizon Telcom
It didn’t take long after Shentel closed on its acquisition of Horizon Telcom for Horizon to adopt the Glo Fiber brand.
Florida Provider: Megabit Broadband Speeds Are “Obsolete”
Wire 3 no longer offers speeds below a gigabit. The company priced its gigabit offering at $60 a month. A 10 Gbps service is
Report: Telecom Providers Could See Six-fold Increase in AI Spending by 2025
Telecom AI research from Altman Solon found two broad types of use cases, including “Clear Wins” and “Big Bets.” The former include
Charter Launches “Made to Work” Ads for Spectrum Business
The theme for Charter’s Spectrum Business ads is that the company’s connectivity offerings work together to support internet with
NRTC Combines with Pivot Group to Help Members Build Their Broadband Business
The NRTC Pivot Group deal combines a cooperative serving 1500 electric and telecom members with a marketing, customer experience and
Data-Driven Marketing Strategies Can Increase Your Success When Expanding Into New Markets
Data-driven marketing can increase a company’s likelihood of acquiring customers 23-fold, according to McKinsey. For broadband
Two Years After Acquisition, Twin Valley Puts its Brand on SKT
The Twin Valley SKT acquisition was completed two years ago. The two Kansas companies were the largest independently-owned
LOGIX Fiber Networks Gains a New Sales Channel in Bridgepoint Technologies Deal
LOGIX Fiber Networks has offered connectivity to Texas businesses for 40 years. In a deal with Bridgepoint Technologies, LOGIX will
Which Telecom Brands Are the Strongest. And Why?
Five of the top 10 telecom brands worldwide are for U.S. companies, according to Brand Finance, a research firm focused on
Want To Acquire New Subscribers and Expand Into New Markets? Follow the Data
To acquire new subscribers, network operators will be better off targeting those most likely to subscribe to a service by using data such as
Tooting Its Own Horn: “Welcome to Breezeline” Campaign Aims to Promote Network Upgrade Benefits
Since rebranding from Atlantic Broadband, Breezeline has doubled network capacity, increased speeds and created redundant paths to
Cox Mobile Draws on CGI for Marketing Campaign Starring a Sheep
Cox Mobile marketing plans will focus on Annie, a sheep created using computer graphics who is designed to represent
T-Mobile Expands into the Suitcase Business, Yes Suitcases
The T-Mobile Un-carrier On suitcase features wireless and USB-C charging with a removable battery pack, “Tag Smart” tags to
Smart Marketing for Better CX (Customer Experience)
Smart marketing involves using data, making it simple and personalizing the customer experience. Innovative Systems has seen
Broadband Innovator Series – Calix CEO: Enough Already with the Obsession of Fast Broadband
We talk with Calix CEO Michael Weening who shares his views on the industry and the risk providers face with putting too much emphasis on…
BendBroadband Transitions to the TDS Brand
TDS acquired BendBroadband in 2014 but only now is putting its name on the BendBroadband business. Why now?
Chesnee to Transition to Comporium Brand
Chesnee Communications was a 2021 Comporium acquisition. Beginning November 1, 2022, Chesnee operations will be rebranded and
Churn Prevention, Marketing, and Fraud Detection Through Analytics
Broadband providers can enhance their marketing, fraud detection and churn prevention using analytics to identify
New Telecom Brand Fastwyre: The Names, They are A-Changin’
The latest in a string of new telecom brands is Fastwyre, which will be used for three companies owned by private equity firm Madison
Successful Marketing Strategies for Today’s BSPs
Broadband marketing often focuses on speeds, but if everyone says they’re the fastest, what does that mean? In today’s market, the best
It’s All Optimum Now: Altice Rebrands Suddenlink Properties
The Optimum Suddenlink rebrand gives owner Altice a common brand with the tagline “Get Closer, Go Farther.” The company will
Metronet Refreshes its Brand
The new Metronet brand aims to reinforce the company’s commitment to the communities it serves. The tagline is “love your internet” and
Frontier Rebrand Aims to be the “Unmistakable Icon of Gigabit America”
The Frontier rebrand involves a new neon red logo representing an “inclusive, connected nation,” but not a new name. The company had been
Behind the Renaming Trend: A Broadband Brand Scorecard
The last two years have seen a slew of new broadband brands, with some companies even renaming themselves. We check with brand experts on
