Consumers will soon have many more streaming choices with streaming services from WarnerMedia, Apple Inc. and Walt Disney Co. getting ready to compete with Netflix Inc., and with consumers only willing to pay so much money for their content. A…
Netflix
Amid New Competition, Researchers See Strong Demand for a Netflix Ad-Supported Service
One third of Netflix subscribers would consider switching to a less expensive ad-supported service tier, according to a new report from research firm TDG. As the streaming video market changes, the TDG researchers see such a tier as an appropriate…
Cox Adds Amazon Prime Video App To Contour; Now Accompanies Netflix, YouTube And More
ATLANTA, May 13, 2019 /PRNewswire/ — Today, Cox Communications announced that Contour customers now have access to Amazon Prime Video, making it easier than ever to enjoy their favorite TV shows and movies in one place. By simply saying “Amazon Prime Video” or “Prime Video” into…
Report: Expensive Pay-TV is Driving TV Antenna Adoption, Younger Demo Embracing It
Television antennas, which fell out of favor with the onset of cable and satellite television, are starting to make a comeback, according to new TV antenna market research from Horowitz Research. Just over one third (34%) of TV content viewers…
Comcast Xfinity Flex Targets Internet-Only Subscribers with Digital Entertainment & Home Manager
Comcast hopes to upsell internet-only customers with Xfinity Flex, a service announced today that offers a unique combination of features. The service provides an Internet-connected 4K HDR streaming TV device, a voice-activated remote, a guide that integrates popular video and…
Parks: Subscription OTT ARPU Growth is Relatively Flat, But Changes May be Coming
Consumer spending on subscription OTT services averages a bit under $8 per month, according to Parks Associates. The market research firm reports that this OTT ARPU figure has remained steady for the past three years. According to Parks, penetration has…
Verizon Continues Partnership Building with Netflix Offer
Both new and returning customers who purchase Verizon Fios Gigabit connection Internet or Fios Gigabit Connection Triple Play under a two-year agreement will get a free year of Netflix streaming video, the company said. The value of the Verizon Netflix…
NBCUniversal Launches Streaming Service
NBCUniversal has announced plans for its own streaming service, which will be competing with the likes of Disney, CBS All Access, Netflix and others. The NBCUniversal streaming service is targeted to launch in early 2020. The new service will draw…
Video Viewership Report: Subscribers Keep Cable for Sports and News
Even though 60% of consumers now have paid online video, sports and live news are drive many people to keep cable or satellite plans, according to a new video viewership report from Altman Vilandrie & Company. Sixty-three percent of all…
AT&T’s Video Strategy Is Extremely Complex: Can They Pull It Off?
AT&T CEO Randall Stephenson outlined a complex AT&T video strategy today at an investor conference. That strategy involves five, maybe six, different video options, in an attempt to satisfy a fractured market segment. Is that really achievable? AT&T has made…
AT&T Netflix Killer to Debut Next Year: Three WarnerMedia SVOD Offerings on Tap for 2019
AT&T WarnerMedia plans to launch three subscription video on demand (SVOD) OTT services in the fourth quarter of 2019 that the company will market directly to consumers. The AT&T WarnerMedia SVOD offerings will include an entry-level service that will focus…
Parks: Top OTT Video Providers Unchanged But a Second Tier Emerges
Netflix, followed by Amazon Prime, are the top OTT video services in the U.S. market, based on estimated number of subscribers, according to new research from Parks Associates. Those two providers, and third-place Hulu all held their top positions since…
