Consumers are using over 11 video services and the increase is driven by ad-supported video on demand (AVOD) and free ad-supported
The AVOD HBO Max offering will be ad-supported and have the same content as AT&T’s subscription video on demand (SVOD) offering other than…
The stock market thinking on pay-TV is that providers make more money on the broadband connection needed to support SVOD, so it’s OK for
The average number of streaming services has increased amid the COVID-19 pandemic, said NPD Group. A survey six months ago found that
The AT&T video strategy aims to use HBO Max, priced at $15 monthly, to establish relationships with more consumers, then to layer on
Wall Street is assigning “stupendous” values to DTC assets, according to a direct-to-consumer video report from MoffettNathanson Research. That, in turn, is