A new report from Leichtman Research Group (LRG) found 74% of U.S. households with SVOD subscriptions from providers such as Netflix, Amazon Prime and Hulu. That’s an increase of 10% from last year. Fifty-two percent had such a service in 2015.

One-third of all adults stream an SVOD service daily, as do half of those between the ages of 18 and 34, Leichtman Research Group President and Principal Analyst Bruce Leichtman said in a press release.

Households with SVOD Subscriptions
More households use SVOD – and more than half use multiple SVOD services, a trend that’s expected to accelerate according to LRG. New entrants from Disney, Apple, and AT&T/WarnerMedia will be available soon.

“With over half of all households now getting multiple SVOD services, and new streaming services on the way, it is inevitable that the number of households having and using multiple services will continue to grow,” Leichtman said. “However, with expanded options, consumers will increasingly decide which streaming services they pay for directly, and which they share with others.”

The study, Emerging Video Services 2019, also found:

  • 64% of all adults stream an SVOD service at least monthly, and 41% stream more than one SVOD service at least monthly
  • 33% of adults stream an SVOD service daily – compared to 29% in 2017, and 16% in 2015
  • 51% of ages 18-34 stream an SVOD service daily – compared to 34% of ages 35-54, and 15% of ages 55+
  • 27% with Netflix agree that their subscription is shared with others outside their household – compared to 19% with Hulu, and 10% with Amazon Prime

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