by Pivot
Tag: Marketing
Windstream Kicks Off New Lifetime Price Guarantee Campaign, Tour
Apparently, they plan to double down on the Price for Life approach with the launch of a new campaign, the Lifetime Guarantee Tour.
Walmart to Unleash Campaign for Straight Talk Prepaid Wireless
They will soon launch a nationwide television advertising campaign (see video below), featuring their own branded Straight Talk prepaid wireless offering.
Fibrant is Latest Brand Strategy Example for FTTH
Salisbury is following the lead of other FTTH providers, large and small, in creating a ‘premium’ brand for their FTTH service.
AT&T Looks to Rebrand, Leads With ‘Rethink Possible’
Their strategy is to try to position AT&T as a lifestyle company for the digital age, enabling a digital lifestyle – not just another telecom company who
Canby Telcom Joins FiOS, U-verse, Xfinity in Premium Bundle Brand Movement
But these premium branding strategies aren’t only for large national players. Canby Telcom, a small ILEC based in Canby, Oregon, has launched a similar effort – FOz.
Verizon Adopts Alltel’s My Circle Plan