market research+online videoTV and video viewing on tablets will soar to 58 billion hours in 2017, accounting for 10% of all current TV, video and OTT consumption, according to a new report from The Diffusion Group (TDG).

The dramatic increase will result in significant changes in the business landscape for television and online/Over-the-Top (OTT) video, according to TDG.

“The breakout sales success of iPads and other tablets, combined with the incredible popularity of watching video on those devices, means that a significant shift in American media consumption is underway,” senior analyst Bill Niemeyer and author of TDG’s, “Tablet Diffusion and Its Impact on Video Use – Forecasts and Recommendations” report.

“We estimate that 65% of US households will own tablets at the end of 2017 and the average number of tablets per household will more than double from current levels,” Niemeyer continued. “This will create major new opportunities and challenges for content providers, TV networks, multichannel operators, and advertisers. These companies need to be actively exercising their tablet strategies now, not later.”

Image courtesy of flickr user bendodson.