Most Popular Smartphone Apps: Entertainment Leads Communications and Social Media

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Smartphones have practically become human appendages among the fast growing number of mobile device users worldwide as Internet-enabled mobile devices have evolved to serve a growing range of functions. That includes entertainment, which are the most popular smartphone apps. According to new GfK MRI research,...Learn More

Mobile Data Growth: Smart Phone Penetration Will Exceed Electricity by 2020

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Seven of every 10 people living on the planet – some 5.5 billion – will make use of mobile devices by 2020, according to Cisco’s 10th annual Visual Networking Index (VNI), which includes forecasts of global mobile data growth from 2015-2020. The worldwide number of...Learn More

CTA Report: Social TV Use Leads Second Screen Behavior Among Millenials

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Social TV use is the favorite second screen activity for millennials, with viewing other content during first screen commercials running a close second. Nearly 9 in 10 young adult Millennials (88%) are using ¨second screens¨ to augment their first screen experience, the highest percentage of...Learn More

Nielsen: Live TV is Still Most Popular Video Viewing Method

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Watching ¨Live TV¨ remained the most popular video viewing method across 24 of 25 designated market areas (DMAs), reports Nielsen. Viewers 25-54 watched more than 3 hours daily, according to Nielsen’s latest Local Watch report, in which the market research company analyzes the extent to...Learn More

Report: Mobile App Usage Growth Points to Growing Mobile Only Demographic

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Mobile app usage growth continued in 2015, rising 58 percent from year-end 2014’s level, according to Flurry from Yahoo’s ¨2015 Year in Review.¨ Flurry tracked 3.2 trillion app sessions across some 2.1 billion devices in 2015. 2015’s increase marks the seventh consecutive year of strong...Learn More

Flurry: Phablet Market Share Grows to 27% of New Activations

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Larger screen phablets have proved popular among consumers despite initial skepticism among industry pundits. To wit: phablets accounted for nearly 3 in 10 mobile device activations (27 percent) in the week prior to Christmas, according to the latest holiday season market data from mobile analytics...Learn More

Pew Research Sees Broadband Penetration Plateau

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U.S. broadband penetration appears to have reached a plateau as more Americans are using smartphones to get online, according to a new report from Pew Research. One-third of Americans do not have a home broadband service, Pew highlights in a blog post. Home broadband adoption...Learn More

Report: 5.3-Inch is Preferred Smartphone Screen Size

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Large-screen smartphones have proved popular with end-users as OEMs and vendors have introduced a variety of large-screen handheld devices, such as phablets. So, what is the optimal smartphone screen size? According to new research results from Strategy Analytics’ Mobile Device UX group, U.S. and U.K....Learn More

Smartphone Habits Survey: 17% Check Phone Upon Waking

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Americans have become a nation obsessed with mobile phones and multi-tasking, according to Deloitte’s fifth annual 2015 Global Mobile Consumer Survey. Americans in aggregate look at their smartphones 8 billion times a day. Furthermore, they’re doing so while engaging in an expanding variety of activities,...Learn More

LRG: Household Broadband Penetration Tops 80%

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Just over 8 in 10 U.S. households (81 percent) have broadband Internet service at home, a rise of 26 percent since 2005, according to new market data from LRG (Leichtman Research Group). Broadband service penetration, moreover, has reached 97 percent of all U.S. Internet households,...Learn More

Cyber Monday Smartphone Shopping Stats: Over One Quarter of Purchases Now by Mobile

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More people made Cyber Monday purchases via smartphones and tablets than ever before, according to market data from Branding Brand. Online purchases via smartphones and tablets accounted for 27 percent of the Cyber Monday total, up 10 percent from the year-ago period. Apple mobile devices...Learn More

Ericsson: Average Monthly Smartphone Data Consumption Will Reach 22 GBs

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Ubiquitous, continuous access to mobile broadband networks is quickly becoming a fact of life in developed markets such as North America’s, as well as a prerequisite for participating in just about any kind of business activity. Industry players and analysts are predicting explosive growth in...Learn More