GfK: Phablet Share of Mobile Device Market Hits 12.8%

+
Mobile phone users can’t seem to get enough of phablets – smartphones with screens of 5.5 inches and larger, according to the latest market research from GfK. Phablet sales have been outpacing overall consumer demand for mobile devices since Samsung’s launch of the Galaxy Note...Learn More

IDC: Android, iOS Market Share Dominance Increases

+
Global market shares for Android and iOS smartphones edged even higher in both 4Q and all of 2014, moving Google and Apple closer to complete market domination, according to new market research from IDC. Taken together, Android and iOS smartphones accounted for 96.3 percent of...Learn More

Mobidia: Despite High Average 4G Data Usage, Users Buying Bigger Data Plans Than Needed

+
LTE subscribers consume more cellular data than other wireless service carrier customers, according to new market research from Mobidia Technology and London-based market research company Ovum. Not only that, more than half of LTE subscribers buy larger data plans than they need. With global LTE...Learn More

Gfk on Smartphone Use in Stores: Online Price Checking is Common

+
Growing numbers of smartphone users are turning to those devices and the World Wide Web to help them make purchase decisions while out shopping in stores, according to new market research from GfK. Using mobile phones to compare prices tied with contacting a friend or...Learn More

Entner: Average Time People Keep Cellphones Rises to 26 Months

+
Approximately 90 percent of the 143 million mobile phones sold in the U.S. in 2014 were smartphones, according to wireless analyst firm Recon Analytics. 2014’s mobile phone sales total was 25 million mobile phones lower than in 2013, a year in which smartphones accounted for...Learn More

Report: Americans Average 4.7 Hours on Smartphones Daily

+
Americans spend more time on smartphones each day than people in 11 other countries, according to new market research from Informate Mobile Intelligence. Americans are spending an average of 4.7 hours on smartphones daily, according to Informate’s new monthly International Smartphone Mobility Report.  At the...Learn More

Smartphone Market Share: Report Finds Apple Gains

+
More than 1 billion smartphones were shipped worldwide in 4Q 2014, with a record-setting total of 74.5 million iPhones contributing to 29 percent year-over-year growth, according to the latest market data from Juniper Research. Smartphone OEM leader Samsung reported a decline in earnings, even as...Learn More

Study: Young Adults’ Spending Via Smartphone is $51 a Month

+
Men are much more likely than women (56% to 45%) to make purchases via smartphone, according to a new study from the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and Verizon’s Precision Markets Insights. The gender difference in smartphone purchases is stronger within...Learn More

Mobidia: LTE Subscribers Consuming Twice as Much Cellular Data as 3G Subscribers

+
U.S. cellular, 4G LTE and Wi-Fi mobile data usage continued on an upward trend in 3Q as wireless device users continue to increase their use of mobile apps and media, according to a Mobidia Technology report. Data gathered from hundreds of thousands of wireless subscribers...Learn More

Report: Large-Screen Smartphone Data Usage Higher than for Small Screens

+
Mobile device screen size is strongly and positively correlated with mobile app usage, according to new market research in which mobile  usage data provider Mobidia and IHS Technology delve into “the impact of smartphone screen size and resolution on social, chat, game and video smartphone...Learn More

Could Time Warner Cable’s Phone 2 Go App Stem Landline Cord Cutting?

+
Time Warner Cable today launched what could be a service provider’s best shot at stemming ongoing landline phone service erosion. But it’s only an option for services providers who, like TWC, have converted their voice lines to VoIP. TWC calls the new offering Phone 2...Learn More

Flurry: Use of Sports Apps Up 210% from 2013

+
The use of sports apps is skyrocketing, posing a major challenge for cable companies, says Flurry Analytics, an analytics firm focused on apps. Sports apps saw an increase of 210% in usage between 2013 and 2014, Flurry said. That’s much stronger growth than Flurry saw...Learn More