ComScore Finds Huge Growth in Mobile Media Consumption

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Strong growth in mobile devices and multi-platform content consumption continued unabated in 2014, as new research from comScore illustrates. “Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the...Learn More

With Smartphone Video Usage at 122 Million, Nielsen Looks to Capture Total Media Audience

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Spurred on by the need to better track and understand the flood of customer data flowing in through connected devices and digital media channels, media market research companies are racing to develop better methods and tools. Aiming “to total up audiences across devices and burgeoning...Learn More

Smartphone Growth Forecast to Outpace Tablets and PCs

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Smartphones will make up a growing share of the global market for smart connected devices (SCDs) over the course of this decade, “dwarfing both tablets and PCs in terms of shipment volumes,” according to a new forecast from the IDC Worldwide Quarterly Smart Connected Device...Learn More

Ooyala Finds 34% of Online Video Views on Mobile Devices

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More than one-third (34 percent) of online videos viewed worldwide flowed through to mobile smartphone and tablet screens in 4Q 2014, highlighting another quarter of impressive growth, according to Ooyala’s “Q4 2014 Global Video Index” report. Increased production and greater consumer uptake of large-screen smartphones...Learn More

GfK: Phablet Share of Mobile Device Market Hits 12.8%

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Mobile phone users can’t seem to get enough of phablets – smartphones with screens of 5.5 inches and larger, according to the latest market research from GfK. Phablet sales have been outpacing overall consumer demand for mobile devices since Samsung’s launch of the Galaxy Note...Learn More

IDC: Android, iOS Market Share Dominance Increases

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Global market shares for Android and iOS smartphones edged even higher in both 4Q and all of 2014, moving Google and Apple closer to complete market domination, according to new market research from IDC. Taken together, Android and iOS smartphones accounted for 96.3 percent of...Learn More

Mobidia: Despite High Average 4G Data Usage, Users Buying Bigger Data Plans Than Needed

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LTE subscribers consume more cellular data than other wireless service carrier customers, according to new market research from Mobidia Technology and London-based market research company Ovum. Not only that, more than half of LTE subscribers buy larger data plans than they need. With global LTE...Learn More

Gfk on Smartphone Use in Stores: Online Price Checking is Common

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Growing numbers of smartphone users are turning to those devices and the World Wide Web to help them make purchase decisions while out shopping in stores, according to new market research from GfK. Using mobile phones to compare prices tied with contacting a friend or...Learn More

Entner: Average Time People Keep Cellphones Rises to 26 Months

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Approximately 90 percent of the 143 million mobile phones sold in the U.S. in 2014 were smartphones, according to wireless analyst firm Recon Analytics. 2014’s mobile phone sales total was 25 million mobile phones lower than in 2013, a year in which smartphones accounted for...Learn More

Report: Americans Average 4.7 Hours on Smartphones Daily

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Americans spend more time on smartphones each day than people in 11 other countries, according to new market research from Informate Mobile Intelligence. Americans are spending an average of 4.7 hours on smartphones daily, according to Informate’s new monthly International Smartphone Mobility Report.  At the...Learn More

Smartphone Market Share: Report Finds Apple Gains

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More than 1 billion smartphones were shipped worldwide in 4Q 2014, with a record-setting total of 74.5 million iPhones contributing to 29 percent year-over-year growth, according to the latest market data from Juniper Research. Smartphone OEM leader Samsung reported a decline in earnings, even as...Learn More

Study: Young Adults’ Spending Via Smartphone is $51 a Month

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Men are much more likely than women (56% to 45%) to make purchases via smartphone, according to a new study from the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and Verizon’s Precision Markets Insights. The gender difference in smartphone purchases is stronger within...Learn More