The biggest segment of TV watching time is the streaming segment. Cable content now comprises 31.1% of TV watching time and
Nearly half of U.S. smartphone and tablet owners – 46% and 43%, respectively – said they use their devices as second screens daily while watching TV…
Nielsen’s exploration of new definition of “TV household” reminds us how much the business is changing. When traditional and basic metrics lose their power to describe financial performance or end user behavior, it’s clear that
More than 90% of cable shows are watched the first day they are broadcast, reports Nielsen. But for some of the most popular shows, as much as 5% of viewership occurs up to 29 days after initial broadcast.
Smartphone penetration in U.S. homes is now more than 50%, but tablet adoption is rising fast– and increasingly both devices are being used while watching TV to