by Pivot
Tag: Nielsen
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Nielsen: Across the Board, Americans Watching More TV Than Ever
Americans are watching more TV than ever before. Traditional TV viewing increased 22% per month per person in the US over the past year, according to Nielsen.
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Nielsen: Tablets and TVs Are Connected at the Hip
In fact for tablets and smartphones, watching TV is the preferred ‘situational use’ for tablets at 70%, with lying in bed running
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Nielsen: 1 in 3 Tablet Owners See Decline in Computer Usage
The consumer tablet buying frenzy begs the question, “How are consumers using them?” Well, while Apple’s iPad continues to dominate, a broader market is
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Nielsen: US TV Households, Penetration Declines
The number of TV households in the US fell 1.03%, according to the Nielsen Company. Anticipated TV household penetration for 2012 also declined.
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Nielsen: Online Video Viewing Surges in January
Americans watched a lot more online video this January as compared to last, according to the latest figures from The Nielsen Company
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Bad Winter Benefits TV Industry
Many businesses and industry sectors rightly malign the impact of winters storms. TV broadcasters and the TV industry aren’t among them, however.