by Pivot
Tag: Hulu
Report Advises Positioning Sling TV as a Mobile Offering
Sling TV is missing an opportunity, according to analyst firm Strategy Analytics, which advises positioning Sling TV as a mobile offering. In a new report, Strategy Analytics cites key factors in the success of Sling…
Hulu and Spotify Expand Bundled Video and Music Offer to Anyone
Hulu and Spotify came together last year to offer a bundled video and music deal, Spotify Premium for Students, targeting undergraduate college students. That bundled deal has now been opened to anyone, albeit at a…
Streaming Video Demographics Research: Young Adults Drive the Sector
People between the ages of 18 and 34 years of age are driving the live streaming Internet-delivered pay-TV sector, according to streaming video demographics research from the Leichtman Research Group. The firm found that 53%…
Sprint Hulu Deal: Three of the Big Four Now Bundle Video with Wireless
A Sprint Hulu deal, announced today, will include the over-the-top video provider’s Limited Commercials service at no charge for customers who purchase Sprint’s Unlimited service. Sprint is the third of the four major wireless carriers…
Parks Finds Subscription OTT Market Share Shifts
There is a new member to the upper echelon of subscription OTT services in the U.S. market, according to new subscription OTT market share research from Parks Associates. The firm found that Netflix, Amazon Video…
Parks: Number of OTT Video Services Grows to at Least 200
OTT video services are growing significantly in sophistication and market penetration, according to Parks Associates, which found that the number of OTT video services in the U.S. is 200 or greater. The firm found that…
Spotify Hulu Deal Aims to Lock Up Generation Z with Bundled Streaming Pact
A new Spotify Hulu deal announced today will target college students with a bundled offer of music and video streaming. Spotify Premium for Students, now with Hulu will combine versions of Spotify and Hulu for…
Virtual MSOs Bigger Threat to Cable, Satellite, Telco Pay-TV than Netflix, Amazon
The launch of “skinny” streaming TV and video service bundles by OTT providers, such as YouTube, poses the latest real and present danger to incumbent cable, satellite, and telco pay-TV vendors. A more recent market…
Hulu vMVPD Service Enters Beta, Hulu with Live TV Joins Crowded Streaming PayTV Field
A long discussed Hulu vMVPD service was unveiled today and it offers a streaming OTT payTV alternative to traditional payTV services offered by cable, telco, and DBS operators. Hulu with Live TV joins a crowded…
Report Finds Big Jump in Subscribers to Pay-TV Plus SVOD
Growing numbers of TV viewers are approaching content and service offerings as a “smorgasbord,” mixing and matching traditional broadcast, pay-TV, video-on-demand (VOD) and streaming VOD/over-the-top (OTT) services to create their own “perfect TV offer,” according…
Parks: OTT Video Churn Holds Steady At Around 20 Percent
Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn has…
T-Mobile Hulu Promotion Taunts AT&T DIRECTV NOW
In true-to-form combative style, T-Mobile launched a new T-Mobile Hulu promotion that offers a free year of Hulu service to customers who took advantage of their previous AT&T DIRECTV NOW promotion. The initial promotion offered…