Comcast offered an inside look at the Xfinity X1 platform that underlies its video offering. Xfinity X1 technology provides content providers with tools to give subscribers new ways to interact with programming, the company notes in a blog post.

One of these tools is Watchwith, a combination of cloud-based data services and user experience (UX) software that facilitates interactive features on linear, DVR or VOD programming. It also can integrate complex Web services such as ticketing and voting and deliver a personalized UX across multiple devices.

The post also highlights X1’s Media Analysis Framework (MAF), which was developed at Motorola Research Labs. MAF is a machine learning platform capable of deriving real-time insights from video content at any point in time. Ultimately this technology has the potential to give viewers the ability to order products they see on-screen with a single voice command.

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Xfinity X1 Technology
Xfinity X1 technology emphasizes flexibility for both developers and those who use the platform. “People increasingly expect their entertainment to be interactive.  And with these capabilities, we are able to fulfill and exceed those expectations by seamlessly connecting entertainment and the Internet in a way that is intuitive and fun,” wrote blogger Zane Vella. “Thanks to these advancements the X1 platform is now able to deliver contextually relevant and personalized Internet content and services to any moment of television and we look forward to working with new partners to offer customers even more ways to interact with and enjoy their favorite content on the biggest screen in the home.”

Comcast has staked a lot on Xfinity X1 technology and has been growing what it offers significantly. In August 2017, it launched a Netflix app on the platform that makes all of the site’s vast content available and is searchable via the X1 voice remote control. A month later, Comcast introduced Netflix Ultra HD 4K programming on the platform. In early August of this year, Amazon and Comcast announced that Prime Video would launch on X1.

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