verizon 5gThere is considerable hype regarding 5G these days and a common dissenting view is the apparent lack of true 5G business cases. Some argue 5G hype is overblown and it’s simply a faster version of 4G, with questionable business cases to support the investment required.

Verizon intends to be an early 5G pioneer and as a result is trying to get ahead of this 5G business cases, or lack thereof, argument. The carrier created Alley, an incubator of 5G use cases, inviting startups, entrepreneurs, universities, and others to develop applications using Verizon’s pre-commercial 5G technology.

Some progress has been made, and Verizon revealed some of these use cases today in a press release.

  • ChalkTalk – Students and faculty from NYU are using interactive AR on mobile devices as a learning tool during live presentations, allowing students to interact in real-time with educational content in 3D.
  • ReCoVR – Columbia University students and faculty are creating VR therapist-patient exercises focused on motor skill improvement to enable physical rehabilitation when the therapist and patient are at different locations.
  • Arvizio – Developing immersive mixed reality collaboration tools that have the potential to improve processes and support remote workers in industries such as construction and engineering.
  • BriefCam – Using 5G’s high bandwidth and speed to perform in-depth intelligent analytics of HD video to improve and understand the flow of cities, businesses and infrastructure.
  • LiquidSky – Creating high-quality cloud gaming experiences that eliminate the need for hardware platforms and wired connections.

“These startups and universities are going way beyond discussions,” said Toby Redshaw, senior vice president, 5G Ecosystems, Innovation and Product Development for Verizon in the press release. “These are people getting dirt under their fingernails, building very, very cool solutions, and learning in a next-generation 5G incubator environment.”


Verizon and other global carriers not only have to sell the promise of 5G to end customers, but also to investors and other stakeholders. They’re off to a somewhat rocky start, given the chorus of views who are questioning whether 5G is really more than just faster mobile broadband.

As 5G becomes closer to commercial reality, expect this debate to intensify.

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One thought on “Verizon Touts 5G Business Cases Through Alley 5G Incubator

  1. How many of these use cases require a mobile network??? Even a fixed wireless network will require a different business model than the one the ISPs currently possess to generate ROI. Until the market wakes up to, and understands, two important aspects of "G" evolution over the past 2 decades 5G is doomed to fail. First, 3G was aided by the crutch of Wifi (brought about mostly by Intel making it a standard and accepted form of broadband access on laptops via Centrino; but also for many many other reasons). Second the crutch was thrown away and became a full-blown 3rd leg when Steve Jobs played Verizon off of AT&T and got the latter to accept unfettered access to WiFi through iOS and its resulting app ecosystem. Only through the ubiquity of (low-cost) access was the latter able to explode causing a demand pull-through for 4G. The latter still needed the 3rd leg of Wifi to succeed. As none of the 5G prescriptions appear to incorporate this way of thinking none of it will scale. Lastly, Wifi (through ax) appears to be already ahead of 5G in terms of throughput and performance, particularly indoors. So by the time 5G gets to market the landscape will have shifted dramatically.

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