Introducing Pivot

Sprint and its cable MSO partners have announced that Pivot will be the brand name of their joint wireless service offering. The phone handsets will have a Sprint logo, while a Pivot brand will be present on the handset screen. The cable MSO partners for this venture include Comcast Corp., Time Warner, Cox Communications, and Advance/Newhouse Communications. They intend to aggressively target the business community with bundled offerings. The implications here are huge. Check out our feature story on this development.