VOD is proving to be a key weapon in the competitive triple play battle. Going well beyond movies, VOD now offers karaoke, dating services, and even help with finding scholarships. What we are witnessing is the evolution of content delivery, from today’s linear model, to tomorrow’s on demand model. Comcast and Verizon are battling it out in areas all across the country, particularly in the east. Comcast recognized the power of VOD long ago, and is seeing great success. In Baltimore, MD, Comcast reports that 80% of their subscribers have used VOD in the past 90 days, watching on average, 18 VOD programs per month. Verizon recognizes that any video offering must have a robust VOD option to compete. Verizon reports their VOD library has 8,600 titles, most of which are free VOD.
Read this great Baltimore Sun article for expansive details.