Small business adoption of tablets has jumped from nine percent in 2010 to 34 percent in 2011, indicating that the iPad is the fastest growing technology among the U.S. small and medium-sized business market, a study by The Business Journals has found.
About 75 percent of small business owners report said they are “very or somewhat familiar” with the device.
Godfrey Phillips, vice president of research at The Business Journals, says the adoption is fueled by smaller business executives and managers needing access to their business information and data, anytime and anywhere.
But smart phones and cloud computing also are among the trends that also correspond to that need.
“The iPad, as well as smartphones and cloud computing, are all part of this new trend and are experiencing significant growth as a result of that need,” he said.
The study found that iPad users in the small business community are tech-savvy and financially successful. They also are highly educated, with 72 percent having a college education. The segment’s annual household incomes averaged $176,000. Their companies are also well-established, having existed for an average of 28 years and averaging $9.2 million in annual sales.