“In 2008, cable video made up 59 percent of the global pay-TV market, satellite video brought in 38 percent and IPTV was just a drop in the bucket,” says Jeff Heynen, directing analyst for broadband access and video at Infonetics Research. Satellite, IPTV.
Now, Telco TV and satellite TV are closing on 50-percent market share, and will, by 2015, represent a majority of market share. That’s the key implication of competitive markets that once were legally or virtually monopolies.
The incumbent loses market share. In fact, that’s a good working definition of whether a pro-competitive policy framework is working. When the incumbent loses significant share, that is the definition of “success.”
In fact, cable TV executives now already talk about their future revenue streams being built on broadband and other services other than video. Overall, the global pay-TV market, including IPTV, cable and satellite video services, totaled $125 billion in the first half of this year and is projected to grow to $353 billion by 2015. Most of that projected growth will come from satellite and IPTV services.