Television has had a remarkable run and to this day, continues to lead screen penetration of U.S. homes, despite surging penetration from smartphones and …
The number of U.S. TV households with a connected TV was 50% in 2014 and just 24% in 2010, notes Leichtman Research Group.
Total Roku hours streamed hit a new record. The company, which accounts for 48% of U.S. active streaming players says for all of 2016, the platform streamed
Connected TV penetration increased 50% between 2013 and 2016, but the growth rate is slowing as the market reaches a saturation point.
The percentage of smart TVs actually connected to the Internet was 50% in 2015 but will increase to 80% by 2019, says NPD.
IoT device penetration is strong, considering that smart TVs, connected cars, fitness trackers and other products are IoT devices, according to IAB.