The trend of rebranding is continuing as the Shenandoah Telecommunications Company rebrands Shentel Business as Glo Fiber Enterprise.
The business unit, which serves Virginia, Maryland, Pennsylvania and West Virginia with more than 7,000 fiber route miles, also has adopted a new logo and changed its web address to www.GloFiberEnterprise.com.
“The rebrand comes at a time when there is a major focus on fiber networks and the benefits associated with fiber,” Craig Venable, Vice President of Commercial Sales at Shentel said in a press release. “Glo Fiber Enterprise captures our larger focus and reflects our company’s accelerating growth in the market.”
The name change is aimed at aligning the corporate identity with Glo Fiber, which provides FTTH networks to the residential market. Glo Fiber Enterprise offers dedicated Internet at speeds up to 100 Gbps, SIP, PRI and hosted business voice services, managed network services, dark fiber and colocation.
There has been a raft of rebrandings recently. Earlier this month Astound Broadband was introduced as the brand for several existing entities including RCN, Grande, Wave, enTouch and Digital West. Stonepeak acquired Astound for $8.1 billion last year.
The residential side of Shentel’s business has made much more news. In just the fourth quarter of 2021, Shentel Glo Fiber said it would serve Frederick, MD this month. It would be the company’s first foray into Maryland.
Back in July 2021, T-Mobile acquired Shentel’s wireless unit for $1.94 billion. It previously had operated as a Sprint affiliate.
Other notable telecom brand news includes Atlantic Broadband’s rebrand as Breezline; Cable One’s launch of the Clearwave Fiber brand; Consolidated Communications’ launch of the Fidium Fiber brand and CenturyLink’s rebrand as Lumen. The properties that Lumen is in the process of divesting are expected to relaunch as Brightspeed.