ComScore on November 20 released market research reports ranking the leading digital multi-platform media properties and desktop online video services. Both online media sector rankings are based on market data drawn from comScore’s Media Metrix (MMX) Multi-Platform and Video Metrix services.
Google continued its reign as the top owner-operator of U.S. digital multi-platform media properties, which attracted 245.9 million unique visitors/viewers, according to the comScore Top 50 U.S. Digital Media Properties for October 2015 report. LiveRail was the top video advertising property, while Disney/Maker Studios ranked as the top YouTube partner channels.
Google also continued to rank as owner-operator of the leading U.S. online video properties, which attracted 173.7 million unique viewers last month, according to the comScore October 2015 U.S. Desktop Online Video Rankings report.
On November 13, comScore announced that Google took top honors among desktop search engines in the U.S. in October with 203.6 million visitors.
Overall, the U.S. Internet audience totaled 259.5 million unique viewers/visitors in October, comScore determined. Attracting 218 million unique viewers, Facebook ranked second among multi-platform digital media properties. Sites owned by Yahoo (210.8 million), Amazon (189.8 million) and Microsoft (182.6 million) ranked third, fourth and fifth, respectively.
Desktop Video Market Share
The total October U.S. audience for desktop online videos numbered 194 million. Following Google, Facebook ranked second, attracting 91 million unique viewers. Yahoo sites ranked third with 56.9 million, Vimeo ranked fourth with 50 million and Maker Studios fifth with 47.6 million.
A total of 18.2 billion explicit searches were completed on core search engines in October. Garnering a 63.9 percent market share, Google’s dominance persisted. Microsoft ranked second with a desktop search engine market share of 20.8 percent and Yahoo Sites third with 12.5 percent. Ask Network ranked fourth with an October market share of 1.7 percent. AOL followed with a 1 percent share of explicit core search engine activity.
