Comcast was running ads in its New Hampshire market focusing on Verizon’s potential market departure, per Verizon’s pending deal with Fairpoint Communications. In a complex transaction, Fairpoint is acquiring Verizon local exchanges throughout New England. Comcast is seizing on apprehension among some New Englanders who fear Verizon’s departure will result in fewer broadband investments. Comcast ad copy like, “We’re here for you, New Hampshire. Verizon has announced plans to leave New Hampshire. Comcast will still be here for you,” has Verizon crying foul. So much so, that they launched rebuttal ads and their legal team demanded Comcast stop running “deceptive” ads.
Read the details at this New Hampshire Union Leader post.