Google swept top rankings in comScore’s December 2015 Search, Digital Media Property and Online Video Rankings. Google Sites led the core search market in December, garnering a 63.8% share of search queries, as well as earning a first place online video ranking by attracting 181 million unique viewers.
Google Sites also earned the top ranking among multimedia properties with 248.4 million unique desktop and mobile visitors/viewers, as well as ranking first among desktop viewers with 208.3 million.
Microsoft Sites earned a second-place ranking among search engine providers for December, garnering a 21% share of searches. Yahoo Sites ranked third with a 12.4% market share, followed by Ask Network (1.6%) and AOL (1%).
Following Google Sites Unique Monthly Visitors
Facebook ranked second in comScore’s December 2015 ranking of Top 10 online video content properties, attracting 88.4 million unique viewers. Yahoo Sites ranked third with 69.7 million, with Vimeo following in fourth (58.6 million) and Mode Media fifth (44.2 million).
Facebook and Yahoo Sites also ranked second and third among comScore’s Top 10 and Top 50 Multi-Platform Properties in December. Facebook attracted 218.6 million unique visitors/viewers, roughly 30 million less that Google Sites, while Yahoo Sites attracted 204.9 million.
Microsoft Sites earned a second-place ranking in desktop-only home and work visitors with 151.06 million, around 57 million less than Google Sites. Facebook ranked third with 145.03 million and Yahoo Sites fourth with 140.0 million.
ComScore’s December Desktop-Only Ad Focus category was the only one in which Google didn’t earn a first-place ranking. Taboola ranked first, attracting 203.2 million unique visitors for an 87.8% reach of the total U.S. Internet audience of 232.2 million. Google ranked second at 200.19 million for an 86.2% audience reach, and ShareThis third with 150.35 million for an audience reach of 64.8%.