Comcast Technology Solutions (CTS) today revealed its new Cloud TV platform to the premium video industry worldwide. According to the announcement, Cloud TV offers a multi-platform TV experience, including both broadcast and OTT. It is delivered from the cloud through a managed 24/7 service.
Tier 1 broadcasters, content owners, and distributors face both opportunities and pressures as they seek to provide customers with unique viewing experiences while controlling costs, diminishing unnecessary efforts, and monetizing more productively. CTS said the “highly flexible and scalable framework” of Cloud TV enables media and entertainment companies to centralize live linear TV, FAST Channel, SVOD, AVOD, and TVOD into blended experiences for viewers.
“It’s a dynamic and challenging time across the linear and OTT video landscape, and CTS’ Cloud TV was designed to help our customers meet this moment,” said Comcast Technology Solutions Senior Vice President and General Manager of Streaming, Broadcast and Advertising Bart Spriester.
“With Cloud TV, our customers gain access to a next-gen premium platform that lets them manage and monetize their content seamlessly across global streaming, broadcast and advertising audiences — reliably, securely and at scale.”
Comcast’s new Cloud TV boasts a fully managed user experience service and pre-integrations with its technology partners — for example, personalization and analytics from Jump and Mux, advanced advertising services from Broadpeak, and others.
Some of the key capabilities of CTS’ Cloud TV are:
- Modeling, enforcement, and monetization of business policies and distribution rights
- FAST channels, cloud distribution, and playout
- New content and subscription bundling enablement,
- Blended live linear and direct-to-consumer OTT experiences
- Personalization and VideoAI for discovery and contextual advertising
- Alignment for carbon-neutral video delivery and sustainability objectives
Comcast Technology Solutions, which announced the Cloud TV service, is a division of Comcast Corporation. Continuing coverage of Comcast is available here.
