by Pivot
Author: Scott Meyer
A Sure Bet to Boost ARPU: Bundling Internet and TV Services
Every year, Innovative Systems’ Annual Rural Broadband, Video, and Social Media Report unveils data that can help elevate providers’ bottom lines, and this year is no exception. One of the revelations in the report is…
The Need for Speed, and the Willingness to Pay for It
Data speaks volumes, and Innovative Systems’ 9th Annual Rural Broadband, Video, and Social Media Report is clearly shouting one truth of note for rural broadband providers: their customers seek to pay a fair price for…
Navigating the Pricing Landscape for Rural Broadband Service Providers
Rural broadband providers operate in a complicated landscape where they navigate competition, regulation, environmental factors, and other fluctuating circumstances. When setting prices for broadband, video, voice, and security products, decision-makers need to be able to…
Research Shows Older Rural Americans Are Non-streamers
Is it really that hard to believe that 55% of rural Americans are non-streamers? When you look at the age demographics from the most recent US Census Bureau on the rural population, one can see…
Managed Wi-Fi: A Vital Opportunity in a Saturated Market
In the past three years, home internet usage has skyrocketed as more people work from home, use new streaming services, engage in telehealth and online education, and adopt connected appliances like thermostats and refrigerators. As…
The Ongoing Value of Video
In a post-pandemic world where more consumers in both rural and urban areas are cutting the cord, it’s vital for broadband service providers to understand how people use internet and video services. While the reputation…
Ad Insertion – Are You Leaving Money On the Table?
According to a recent study by the nonpartisan OpenSecrets organization, nearly $17 billion was spent nationally on the recent 2022 mid-term elections—and much of that money was allocated into advertising for local, regional, and state…
Is Exiting Video the Right Decision?
Video without doubt can be compared to an elephant in a small room; it gets your attention! There is plenty of demand for this source of entertainment and there are more places than ever to…
