AT&T announced an expansion of NFL game streaming through its NFL Sunday Ticket feature for DirecTV. The expansion allows all NFL Sunday Ticket subscribers to stream all out-of-market NFL games. Previously, the streaming feature was reserved for NFL Sunday Ticket Max subscribers, who incurred additional fees.
“Streaming of NFL SUNDAY TICKET exploded last year— up 35%,” said David Christopher, chief marketing officer, AT&T Entertainment Group in a press release. “That will grow more this year, now that every customer can enjoy live games on a second screen or on-the-go without having to pay more.”
NFL game streaming can be accessed on a variety of devices including smartphones, tablets, laptops, and IP set-top-boxes like the Roku platform.
The DirecTV Sunday Ticket feature is the only platform that allows NFL game streaming for virtually every game on Sunday afternoons. The NFL is experimenting with other streaming options for limited game schedules. The Sunday night NFL game on NBC can be streamed for authenticated pay-TV subscribers.
The NFL also struck a deal with Twitter to stream the Thursday night NFL game package, which will be simulcast through other traditional TV networks, including NBC, CBS, and the NFL Network. The Twitter NFL stream will not require pay-TV authentication.