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WOW! said today that it will double the number of locations targeted for what the company calls “greenfield” expansion plans. Although WOW! traditionally was a cable company and has used traditional cable HFC/DOCSIS infrastructure, the company increasingly is deploying fiber broadband.

The company’s new target for greenfield market expansion is 400,000 locations by 2027. WOW! plans to invest $400 million to support those plans.

Also today, the company announced its third greenfield market, with a planned investment in Greenville County, SC. The expansion will add 30,000 homes passed in that market.

WOW! Expansion Plans

WOW!’s expansion strategy kicked off in February with the announcement that it was investing $60 million in an all-IP fiber network in Seminole County, FL. At that time, the company said the greenfield strategy will involve new markets not adjacent to its existing networks.

Shortly after the Seminole County announcement, WOW! revealed that it had selected the Maitland and Fairview Shores and other areas of northern Orange County, FL as the second market for its Greenfield initiative.

The Greenville, SC expansion will include the communities of Five Forks, Fountain Inn, Mauldin, Piedmont and Simpsonville. The company expects to invest $30 million there.

“We’re excited about the momentum we’ve built in executing our Greenfield plan, leading to our decision to double our investment,” said Teresa Elder, WOW! CEO, in a prepared statement. “In addition to adding new communities, like those in Greenville County, we continue to identify and expand opportunities in our previously announced markets in Central Florida where we now expect to bring our blazing fast, multi-Gig fiber network to 50,000 more homes.”

The company expects to make additional fiber greenfield expansion announcements later this year.

Joan Engebretson contributed to this report.

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