Verizon Wireless didn’t spare any hyperbole in its announcement today of new wireless pricing plans. The new plans, dubbed “Share Everything,” will “forever change the way customers purchase wireless services,” Verizon Wireless boasted.
A video touting the Share Everything plans is equally dramatic. “The revolution begins 6.28.12,” it says in reference to the plans’ launch date.
I think Verizon is a bit overzealous in its depiction of the new plans. Nevertheless you have to give the company credit for attempting to address an issue that is becoming all too clear as sales of media tablets, including the iPad, continue to soar but tablet users do their best to rely only on Wi-Fi, rather than cellular connectivity.
In retrospect this is something wireless operators should have seen coming. Because tablets are data-only, people need a cellphone – for many customers a smartphone – as well. But people don’t want the expense of an additional plan.
The Share Everything plans attempt to address this by enabling up to 10 devices to share a monthly data allowance – and to also receive unlimited voice and messaging. A person with a smartphone and a tablet would pay $40 a month for the smartphone plus an additional $10 a month for the tablet, with the two devices sharing data allowances ranging between $50 a month for 1GB of data and $100 a month for 10GB of data.
Customers also can add basic phones to the mix for an additional $30 a month, while Jetpacks, USBs, notebooks or netbooks will cost an additional $20 monthly.
Plans also are available for people who only have basic phones or who rely on data-only devices.
Will Verizon’s new plans encourage more tablet owners to use their devices on the company’s cellular network? Not every tablet has that capability of course, but for owners of those that do, the Share Everything plans certainly seem to be worth a close look.
The new plans don’t directly address another issue that people have with mobile data devices in general – and that’s the difficulty of really understanding how much real-world data usage equates to a gigabyte of data allowance. But with six different usage tiers, Verizon seems to be addressing this issue to the extent that it can be addressed.
I would be interested in hearing what readers think about this new development. Is it really revolutionary? Will it encourage greater cellular tablet usage?
5 thoughts on “Will New Verizon Plans Encourage Cellular Tablet Use?”
If I have an iPad, it seems I could tether it to my iPhone and not pay the extra device fee. Other than protecting battery life on my phone, why would I use cellular data for the iPad?
I haven't looked too far into it, but it almost seems like you'll pay more for a data plan with just a single smartphone like the iPhone, than if you add a tablet to the plan. Problem is, you have to pay so much more for that 3G/4G enabled tablet, might not be worth it.
That's a good point about tethering. Maybe that's why Verizon is only charging an additional $10 for a tablet if someone is already paying the $40 for a smartphone.
Verizon price is too high. Straight talk is so much better!
It will encourage greater usage and overage billing f or data users. Data ARPU's will be higher and higher for VzW. The interesting thing about these plans is that they just made voice and SMS a unlimited free commodity at a very low cost to the end user. Looks like Data will be priced sort of like voice service used to be and now voice and SMS are low cost with this plan. This plan will work well if your not a huge data user and can manage your data consumption month to month. If your a huge mobile data user look out for the data overage costs they will get you on overage if your not careful. don't drop your home WI-FI network just yet,