The Diffusion Group found monthly TV app usage by half of broadband users.
Users of “recently telecast VOD” have strong demographics, according to Nielsen research.
More than 40% of tablet owners use their tablets for TV viewing enhancement, according to The NPD Group. Using tablets to enhance TV viewing is even more popular among Millenials age 18-34, NPD said.
Streamed TV show viewership now includes 43% of U.S. adults, according to The Harris Poll. Millenials are most likely to watch TV shows online.