Press Release

Companies can add wireless to their portfolio through turnkey back-office solution from Sprint

OVERLAND PARK, Kan.–(BUSINESS WIRE)–Oct. 8, 2009– Sprint (NYSE:S) is offering a turnkey back-office solution for companies interested in selling post-paid wireless service under their own private label. This move makes it easier than ever for CLECs, cable companies, traditional telephone companies and other interested businesses to add wireless to their portfolio – and place unique branding on the offering. This new suite of services includes activation, provisioning and billing support for post-paid wireless MVNOs and is especially well-timed because of growing consumer reliance on mobile voice and data services. Mobile broadband, GPS and text messaging are on the rise, making wireless a lucrative strategic component for many communications companies.

Key benefits of Sprint’s turnkey solution include cost-efficiency and customization. Sprint’s integrated package of operations support systems and standardized processes lowers the cost of entry, improves speed to market, and simplifies setup and ongoing operations for companies looking to jump into the wireless business.

By providing a solution that makes activation, provisioning, bill rating and trouble-ticket reporting and resolution easier and more cost-effective, Sprint expects to help enable more companies to overcome historical barriers to market entry. Companies that sign on to Sprint’s new solution will also have the flexibility to fully customize their wireless offering – including determining pricing, marketing and sales strategy, and distribution channels. This level of customization will allow Sprint’s partners to better leverage their assets, tailor their service offering to the customers they serve, and differentiate their wireless products and service in a highly competitive market.

“We believe this will be a key element of success for our wholesale wireless partners,” said Dan Dooley, president of Sprint Wholesale Solutions. “There is no better time for small- to mid-sized companies to grow their business by meeting the growing mobility needs of their customers. The continued demand for wireless services, combined with the need for these companies to grow, innovate and evolve – in spite of today’s economy, makes Sprint’s new wholesale turnkey wireless offer compelling.”

Sprint partners will also have access to marketing support and a broad selection of cool and innovative devices, including some of the most popular handsets on the market, mobile broadband cards, the Novatel Wireless MiFi* 2200 intelligent mobile hotspot, and an award-winning femtocell. Sprint’s wholesale wireless solutions operate on the nation’s most dependable 3G network**.

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Original Release

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