Revenue from sales of mobile business enterprise applications will exceed $40.5 billion this year and continue increasing to reach $63 billion by 2020, according to Strategy Analytics. Ongoing adoption and use of mobile business applications is fundamentally changing the role of corporate IT departments, as well as the ways employees work, the market research provider highlights in a press release.
In ¨The State of the Mobile Enterprise Business Application Market¨ Strategy Analytics covers enterprise business collaboration and productivity software and business process applications. The former includes text messaging, image messaging, email and calendar scheduling, productivity/content authoring, instant messaging/presence and conferencing. The latter includes CRM and ERP applications.
Beyond Mobile Enterprise App Revenues
Other report highlights include:
- Organizations’ mobility deployments are increasingly sophisticated; many have already deployed at least one mobile application in the organization.
- SMS is still one of the dominant forms of mobile enterprise applications; however operator SMS and MMS revenue declined further during 2014 as data-enabled business mobile phone users continued to turn to ‘free and feature rich’ over-the-top (OTT) IM services.
- Enterprises are more receptive to employees bringing their own personal devices into the work environment and synching them with the enterprise back-end applications and work processes. Consumer demand for ubiquitous communications and OTT IM are higher than ever and are also having an impact on BYOD growth.
- Business process applications such as sales force automation (SFA), field force automation (FFA) and other customer relationship management (CRM) applications (marketing/analytics, contact center, industry specific apps) have the second highest use overall among mobile workers; while supply chain management, procurement, production and operations, and other enterprise resource planning (ERP) applications (human resources, accounting, and payroll) have the lowest use overall among mobile workers.
“There is tremendous pressure on businesses to make workers more productive,¨ senior analyst and report author Gina Luk was quoted as saying. “Throughout 2015 companies rolled out new mobile, social, cloud and Big Data analytics-based business applications to help deal with changing customer, employee, and partner expectations.
¨As the corporate workforce becomes increasingly mobile,¨ she continued, ¨the IT department’s role has unquestionably transitioned from a control to an enablement function. Both of these issues create a lot of opportunity and the need for new software and processes.”