HDTVHD television penetration is on the rise, thanks to declining prices and increased availability. Leichtman Research Group (LRG) reports that HDTVs are now in 46% of U.S. television households.  According to LRG, this new penetration figure is almost double the penetration from two years ago.

Of particular note of these findings is that only 64% of HDTV households actually subscribe to an HD tier, representing a significant embedded growth opportunity for HD subscriptions. Lower priced HDTVs have also contributed to a rise in multiple HDTV households, with 38% of households having more than one HDTV.

Other LRG findings include:

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  • 61% with annual household incomes over $75,000 have an HDTV — compared to 44% with annual household incomes of $30,000-$75,000, and 29% with annual household incomes under $30,000
  • 38% of HDTV owners have more than one HDTV set
  • 36% of HDTV owners say that they were told how to receive HD programming when they purchased their set
  • 6% of HDTV owners switched video providers because of HD

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