Embarq announced the availability of a new online video store, available through their myembarq.com web portal. The broadband video on demand store will offer more than 5,000 movies, 5,000 music videos and 2,000 TV shows that can be rented on a pay-per-view basis, download to own, or downloaded to burn onto a DVD. The cost to rent titles on a pay-per-view basis is $1.99 to $3.99 each, and each title will be available for a single 24 hour viewing window within 30 days after rental. Purchase prices for new videos are expected to be for $19.99, with older titles for less. Embarq’s broadband video store is powered through Cinemanow. Embarq joins fellow independent telco, CenturyTel, with a recently launched Internet video product. Qwest has also stated they intend to pursue a broadband Internet strategy, and will forgo an IPTV powered subscription video model.
