, , and have launched a subsidization program for HDTVs through a partnership with . The program offers a price subsidized HDTV, provided new customers subscribe to a cable package from one of the three participating MSOs. I compared pricing from their new co-branded website with , and Panasonic HDTVs were being offered about 15%-25% cheaper. Broadband National is an aggregation dealer for broadband and entertainment services from a variety of sources.

The HDTV subsidization program is an interesting concept. The subsidization factors do not approach the discounts offered by wireless providers for wireless devices, but do offer a conceivable value to consumers. Should Broadband National execute this strategy well, these MSOs may well gain additional HD market share.

Check out the recently launched website, .

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