AT&T today unveiled an API marketplace, designed to help businesses and developers build communications apps more quickly.

The new AT&T API Marketplace offers businesses the ability to embed in their websites and applications, more efficient ways to communicate with customers in near real-time via pre-packaged software code.

The API codes are designed to help organizations to add or upgrade services to their websites, including  two-factor authentication, click-to-connect voice, video and text, conferencing, virtual directories and contact center.

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The AT&T API Marketplace is built on Ribbon Communications’ Kandy platform. The self-service APIs are designed for customers who prefer to integrate these capabilities into their own environment. AT&T also offers support for more customized integration, including developer-for-hire services to assist customers in building tailored software applications. These experts can help by building solutions to support applications and workflows according to an organization’s specific needs.

AT&T offered the following examples: Businesses could use an app to embed a click-to-chat button on their website to give customers an easier way to connect with support representatives. A customized app can also help banks of any size improve customer data security and reduce fraud by enabling the automatic 2-factor authentication of users via text messages.

“Even the largest enterprises struggle with securing the time and resources needed to deploy capabilities that can enhance customer service and create personalized experiences,” said Roman Pacewicz, chief product officer, AT&T Business, in a prepared statement. “In today’s omnichannel communications environment, customers expect timely responses. By giving businesses a consistent experience and easy-to-use tools, we can help address common pain points efficiently and effectively.”

“The AT&T API Marketplace underscores the company’s overall strategy helping businesses drive tangible business outcomes through the depth and breadth of communication and collaboration solutions,” said Courtney Munroe, IDC group vice president of Worldwide Telecommunications Research, in a prepared statement. “Interest in plug-and-play APIs like these is only growing because of their potential to deliver immediate value without a huge investment of time and resources.”

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