AT&T is putting gift cards, or AT&T Reward Cards as they call them, front and center for their latest holiday promotion.
They are offering up to $400 in AT&T Reward Visa Prepaid Cards, depending on bundle selection and method of activation (i.e. online, 800 call center, etc). The offer runs December 4th through December 31st.
According to AT&T, the following Prepaid Card amounts are offered for this promotion:
- TV + Internet + Voice – Get U200 TV or higher service PLUS High Speed Internet Pro or higher PLUS Unlimited Voice, and receive $400 back via AT&T promotion cards.
- TV + Internet – Get U200 TV or higher service and receive a $200 reward card. PLUS, if you add High Speed Internet, get an additional $150 back via AT&T promotion cards. That’s a total of $350 back!
- TV – Get U200 TV or higher service and receive a $200 reward card.
In a coordinated twist, AT&T is using the promotion to push ‘Free Smartphones,’ implying the gift card should be used to redeem a free smartphone. Prepaid gift cards have built significant momentum recently as a marketing tool. They are not without their critics though. Even Congress has weighed in on the issue recently, enacting consumer protections for the practice.
This current AT&T promotion has its share of attached strings, including restrictions on what can be purchased (no gas for instance), and a 90 day expiration. The cards wills be issued four to six weeks after a qualified activation.
Is there any evidence that gift cards work. Can anyone share actual data that proves gift cards 'move the needle' for new customers?
TO whom it may concern , AT&T called me on 12/08/09 ,and stated that if i switch over to them that i would receive my visa gift card before christmas. so far i haven't seen it , the person i spoke to said it was an instant gift card . i'm still waiting for it to get here before christmas.