Visa Gift Card

AT&T is putting gift cards, or AT&T Reward Cards as they call them, front and center for their latest holiday promotion.

They are offering up to $400 in AT&T Reward Visa Prepaid Cards, depending on bundle selection and method of activation (i.e. online, 800 call center, etc). The offer runs December 4th through December 31st.

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According to AT&T, the following Prepaid Card amounts are offered for this promotion:

  • TV + Internet + Voice – Get U200 TV or higher service PLUS High Speed Internet Pro or higher PLUS Unlimited Voice, and receive $400 back via AT&T promotion cards.
  • TV + Internet – Get U200 TV or higher service and receive a $200 reward card. PLUS, if you add High Speed Internet, get an additional $150 back via AT&T promotion cards. That’s a total of $350 back!
  • TV – Get U200 TV or higher service and receive a $200 reward card.

In a coordinated twist, AT&T is using the promotion to push ‘Free Smartphones,’ implying the gift card should be used to redeem a free smartphone. Prepaid gift cards have built significant momentum recently as a marketing tool. They are not without their critics though. Even Congress has weighed in on the issue recently, enacting consumer protections for the practice.

This current AT&T promotion has its share of attached strings, including restrictions on what can be purchased (no gas for instance), and a 90 day expiration. The cards wills be issued four to six weeks after a qualified activation.

Join the Conversation

2 thoughts on “AT&T Steps Up Gift Card Holiday Promotion

  1. Is there any evidence that gift cards work. Can anyone share actual data that proves gift cards 'move the needle' for new customers?

  2. TO whom it may concern , AT&T called me on 12/08/09 ,and stated that if i switch over to them that i would receive my visa gift card before christmas. so far i haven't seen it , the person i spoke to said it was an instant gift card . i'm still waiting for it to get here before christmas.

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